I am fascinated by the concepts that are so collectively misunderstood by our society at large, memory being a main contender for first place. Memory is was more flexible and malleable than most of us consider it to be and it is understandable why we hold this idea. Memories can feel so impactful and secure, the idea that is isn’t as such can be jarring. However, there are many ways memories can be changed or distorted including experiences being incorrectly processed during encoding making them seem like past memories (looking at you déjà vu) or how the act of rehearsing or revisiting a memory can actually change it (known as retrieval-enhanced suggestibility). The most curious to me, however, is the idea of false memories. Imagine believing something happened to you with full conviction, only to later learn it didn’t. This is seemingly what happened the Brian Williams.
Brian Williams is a recognizable face to most Americans, being a trusted reporter, news correspondence, and tv host for decades on various networks. Having firmly established himself within the news reporting sphere, Williams assumed a heavy role in reporting during the Iraq war conflict, one of which reports caused a huge sensations and media backlash when it was discovered to be wildly inaccurate and essentially, false. In 2015, Williams recalled an event that had happened 12 years earlier, in which a helicopter he was traveling in was hit by a rocket propelled grenade during a visit to airfield in Bosnia. It turns out, after a reaction from the pilot of the helicopter that did get hit by grenade fire that day, Williams was not on his flight. In fact, he was miles away for the event at the time. So why did Williams remember himself being there that day?
It would be irresponsible to not suggest that Williams may have been fabricating the event for some kind of media clout. However, taking into account that this livelihood is based on the public perceiving that his new reports are accurate and truthful, this seems unlikely. What more likely occurred was a case of Williams remembering something that simply did not happen to him, an example of an everyday memory error. Instead of our memories being like a video camera, constantly capturing every experience accurately, memory has a much more constructive nature. This means that our memories are constructed by what we experience, but also our existing knowledge, experiences, and expectations, making it both a top-down and a bottom-up process. In the case of false memories, the constructive notions of memory are pushed to the extreme; Williams may have heard about the event of the bombing and overtime, incorrectly placed himself within the narrative. If the event was particularly impactful and significant for Williams, in might be considered a flashbulb memory, making it more vivid and highly detailed. However, through studies of common flashbulb memories like the 9/11 attacks and the JFK assassination, we now know that even these highly impactful and significant memories can be just as susceptible to being incorrect when recalled later.
After being confronted with the concept that he was remembering something that did not happen, Williams was stunned, mentioned that he was questioning all of his memories after the incident. This conviction around memories is common for all of us; the majority of us rely on the fact that what we remember is accurate. We use this information to form opinions, guide our actions, and even create future memories. It can feel wholly stabilizing to know that some of the memories that feel certain to you are in fact inaccurate, many even completely false. However, the ease in which false memories can be suggested or “planned” into a person’s mind has experimental research confirming the occurrence. One study of undergrad students by Hyman, Husband, and Billings in 1995 mixed real and false childhood memories together, in which, by the end of the study 25% of participants believed a false memory was actually their own. Seven years later Wade, Garry, Read, and Lindsay created a similar experiment, this time with photoshopped images to support the false memory. Over 50% of the subjects believed that the made-up event happened to them, demonstrating the ease in which false memories can be made.
While we can’t be sure what prompted the story from Brian Williams with certainty, it most definitely prompted a cultural conversation on how we understand and recall memories and may possibly be the most well-known case of false memory within our recent history.
Resources
Lesson 9: Everyday Memory and Memory Errors
Goldstein, E. B. (2015). Cognitive psychology: Connecting mind, research and everyday experience. Cengage Learning.
https://www.latimes.com/science/sciencenow/la-sci-sn-memory-blame-brian-williams-20150206-story.html