Commissioner
Leslie Pillen, Associate Director of Farm and Food Systems and The Sustainability Institute
Recommended Course(s)
English 137/CAS 138, English 202D
Assignment
The Sustainable Food Systems Program is in need of marketing campaign materials as well as assistance adding to their multimedia materials. Two possible options exist in this partnership:
- Construct a multimedia campaign–beginning with an organization webpage–for the Student Farm. The design of this campaign is to build awareness for the Student Farm event at the Blue-White game as well as better promote the aims and impact of the Farm.
- Develop a marketing strategy to attract undergraduates to the new Food Science minor. Potential deliverables for this partnership include creating promotional videos and/or a social media campaign.
Background
The Sustainable Food Systems Program at Penn State, developed in 2016, stands on three legs: (1) a Food Systems Curriculum, currently in development, (2) a Student Farm that allows people with diverse backgrounds and interests to learn about where food comes from and apply their unique skills and experiences to a farm setting, and (3) an active engagement and outreach program that connects the campus community with the interests and needs of the broader community within which it resides. The Sustainable Food Systems Program has seen great success in its infancy; to continue growing, the Program is in need of promotional materials that will raise awareness of the Program’s impact on its community and help students at Penn State understand the opportunities and advantages of getting involved with the farm.