The world of social media continues to grow. What business opportunities can be created through these platforms that have not been used to their full potential?
Why promote on Facebook?
Posting about hotel rooms on Facebook marketplace allows individually owned hotels to market their property in a cost-effective way. It also allows customers to access managers and staff more efficiently.
If promoting your property is not working you can still promote the events that are taking place to boost awareness and attendance. For example, hotels will allow non-guests to come and use the pool, if one is available, for a certain amount of money. This information may not be well known and by using Facebook you can make more people in the area aware that this service is available to them. This is not only a boost for the members of the community but also for more businesses that come to the hotel.
For hotels in a place where there is no competition and the clientele is mostly locals Facebook can help bring awareness to people around the town. It is a quick and easy way for people to learn about rates and availability without having to stray too far from the social media that they were already looking at.
Data to support the use of Facebook
It has been found that 37% of Facebook users will make a purchase on the platform in 2023. With the use of ads and Facebook marketplace, the exposure to travelers is increasing. While looking into a vacation targeted ads and market listings will direct more people towards listed accommodations.
Almost anything and everything is being sold on Facebook marketplace, apartments included. The same information that would be found on the official hotel website would be included on Facebook along with an external link to the website itself. There is an opportunity to attract new customers just by formatting and placing the information in a different place. Why not make the most of something that millions of people already use?