Intro:

-The Bill and Melinda Gates Foundation is one of the largest private organizations in the world. The organization works to fight the biggest and toughest problems around the world. Bill Gates calls his organization an organization of optimists. They have been working to combat extreme poverty and poor health in developing countries. The foundation is broken down into four parts: Global Health, Global Development, Global Policy and Advocacy, and US Program. I will be showing you a video relating to the Global Development Program.

I: Describe the Artifact

-This video highlights the main issues with lack of family planning. It does this through interesting graphics and straight forward language. The foundation wants to distribute this information, but do so succinctly. The video states the issue and goes through the best ways to solve the problem. It then illustrates the benefits of the solving such an issue. The foundation has used a combination of rhetoric devices to call the public to civic duty and push for civic engagement.

II: Ethos, Pathos, and Logos

-Ethos: This message is coming from a credible organization. We all know who Bill Gates is and what he has accomplished, so are more likely to believe what he says to be true and important.

-Pathos: The foundation touches upon the love mothers have for their children and how they want each one of them to succeed. This connects with us because many of us share a special bond with our mothers and can understand how much they care about us. A connection like this motivates us to be more passionate about a topic that could help other mothers.

-Logos: The foundation outlines the many benefits that contraceptives have in our society. They could allow for more educated students, better family life, better healthcare, and better futures for the next generations.

III: Kairos

-In the modern world, where many families expect their children to go to college and where women are gaining more equality on the global scale, it is the right time to bring up the idea of family planning. There is also the issue of overpopulation in many developing countries and has become a hot topic lately, family planning would essentially go hand in hand with that idea.

IV: Commonplaces/Ideologies

-Idea that all women should have access to contraceptives

-Women’s equality

-Family planning on a global scale and its benefits

Conclusion

– This video provides a credible argument about why global access to contraceptives would be a sensible solution to issues in developing countries at this time. The foundation has chosen an opportune time and advertised their cause in a succinct video encompassing the ideas of ethos, pathos, and logos. Their call to duty allows the public to provide support for the cause and become civically engaged in what seems like an important issue. Overall, the foundation has provided us with an artifact that shows us another way to be a part of the civic. Thank You!