Make strong argumentative claims about the texts and utilize effective analytical sentences. Present the rhetorical situation compellingly, effectively contextualizing these pieces of rhetoric. Show a strong capacity for rhetorical analysis and reveal the pieces’ ideological underpinnings, commonplaces or subtext(s). Demonstrate how rhetorical proofs and other rhetorical choices contribute to the pieces’ rhetorical aims. Write in… Continue reading Guidelines for Rhetorical Analysis Essays

                        To motivate their respective audiences towards vaccination, Merck aired the commercial, “It’s Personal: What Will You Say?” and the HSE created the video “Don’t Be Swayed by the Rumours.”  While both organizations work to address a common exigence, Merck’s heavy reliance on parental… Continue reading Comparisons

In 2009, President Barack Obama was invited to speak at Notre Dame. A Catholic university, word of him coming sparked the outrage of anti-abortion groups. The controversy provided a backdrop for the president’s speech. Watch this speech to see what strategies he used to appeal to his audience and win their attention and consideration.  … Continue reading Rhetorical Situation, Identity, Trust (logos, ēthos, pathos)