Multimedia Project Status Update

Our multimedia project is starting to progress nicely. This week Austin and Mike set up in the HUB and in Atherton Hall to find students to interview about our topic: voting and the Electoral College. It turned out that while we were expecting to get short yes or no type answers that we could string together in our opening, we instead found that people who actually agreed to talk with us were willing to answer a few questions in more depth. We also did find a spectrum of opinions; there was no clearly defined opinion. This will be conducive to our project because we want to try to depict a variety of stances on our topic.

 

With the idea of rapid short-answer interview clips in the opening losing steam, we discussed possible alternatives. The option that we are currently pursuing strives to establish the exigence of our topic by first opening with scenes full of hordes of people—people coming out of buildings, walking through hallways and the HUB, and moving across Old Main (or other sites on campus). The idea is to speed up these video clips as a background for a voiceover that talks about how across the country, college campuses represent a large fraction of kids who have just recently come of voting age. We’ll talk about numbers of youth voters across the state and also about what the voter turnout rate is like for our age group. Today I went to the HUB and set up a tripod looking down on the main area of traffic within the HUB, capturing about 10 minutes of footage (which, sped up, will be about one minute). In addition to speeding up the clip to intensify the idea of thousands of students, we will also likely apply a video filter so that the clip appears a bit blurry and less sharp; this will help it play the role of a background behind the information presented by the voiceover.

 

Additionally, we have been emailing faculty about the possibility of interviewing them about our topic. We have scheduled one such interview for next Wednesday and hope to use it as an expert opinion in our video.

 

In our meeting today, Mike, Sounder, and I laid out some more framework and created an online survey. The results could possibly be used in text quotes during our video. Overall, there is a lot to do yet with laying out the film storyboard and actually putting together the film, but we are off to a good start.

Multimedia Project

My multimedia group met before break to discuss ideas for the project, and after investigating a few we decided on the topic of the electoral college and voting in our country. At the age of eighteen, we have all fairly recently gained the ability to vote, and it is important that with this democratic responsibility comes knowledge of how the process works in our country. However, it seems that more and more voters (and young voters especially) are beginning to doubt whether they actually have a say in our democracy—in short, does our vote really even matter. Our country has a fairly low voter turnout rate in elections (under 60% of eligible voters in the last presidential election), and perhaps the whole voting system is in need of some reform to reassure voters that their opinion does matter.

 

For our video, we want to get a feel for what our fellow college students think about voting and whether they believe their individual vote counts in our county, explain how our voting system/electoral college works, perhaps interview an expert (probably a Penn State professor) in the field, and present some possible suggestions for reform. It will be critical for our video to engage the audience from the start, and that is why we are planning on starting out with clips from interviews of college students answering our questions on the street—questions about whether they vote or not and whether they think their vote means something. The editing of these interviews into short, rapid-fire clips for the opening with quality audio and visual components (most likely including some cutaways and a lot of transitions) will be critical to grabbing a viewer’s attention and interest—it is important for us to instill a sense of relevancy from the start so that the topic means something. We’ll probably conduct these interviews on the streets of State College, and it will be important to get enough people to answer our questions to make a meaningful opening reel.

 

As for responsibilities, we discussed that it is critical for all of us to have an understanding of our topic. We’re going to have to conduct a fair amount of research about our topic in order to present it with ethos. I know that I for one don’t have a crystal-clear understanding of how our voting process works. Since I have editing experience with iMovie, a big part of my role will also be the editing process, but we acknowledged that roles and responsibilities in a group are fluid—in short, we’re all going to work to get the job done, even if what we have to do falls outside of our designated “responsibilities.”

TED Talk Outline

 

This is a rough outline of the topics I plan to cover in my TED talk–at this stage I think it’s more of a mental note sheet for me, so my apologies if it doesn’t make as much logical sense as it should.

The general theme of my paradigm shift essay was that the perception of the computer has changed, along with its role–in the mid 20th century, computers were machines of great power, used for science and military research as well as other important tasks. The personal computer became available to the consumer in the 70s and 80s, and although the PC still retains the “personal” moniker, I argue that the smartphone is more deserving of the “personal” title–it has changed the way humans interact with technology. At the same time, as the smartphone has risen to dominance, the PC is slowly fading in importance. With the rise of the post-PC era, what will become of the PC, and will the average consumer even need to own one in ten years?TED Talk Outline

Thoughts on my TED Talk

My topic for the Paradigm Shift essay was how the smartphone, led by Apple’s original iPhone in 2007, has become the true personal computer of our era. It has transformed the role technology plays in our lives and the way consumers think of technology, bringing us into constant contact with all the resources of the Internet, regardless of where we are.

For my TED talk, I’d be interested in explaining and documenting that shift, arguing that so-called “personal computers” (PCs) are no longer viewed as personal at all. The computer has changed from a revered but not personal (as in not for the typical consumer) piece of technology in the 1940s to more of a commonplace towards the start of the new millenium, while today it is beginning to become de-emphasized an less personal again. Ten years ago, the PC was how people accessed the Internet, but now the smartphone can assume many of the same capabilities and fit in your pocket. The role of the PC is changing in our society today, subjugated by the ever-popular smartphone and tablet, and further in the future, what will become of the PC as we know it today?

A (Very) Rough Draft of my Paradigm Shift Paper

When did the computer truly become personal?

The first electronic general-purpose computer, ENIAC, was developed mainly for the US Army to assist with research calculations on ballistics. The ENIAC was a 30-ton behemoth with an 1800 square-foot footprint. An article in the Chicago Daily Tribune in 1946 announcing the war department’s unveiling of the ENIAC conveys a public attitude of awe and amazement–a machine that could perform 5,000 additions per second. Today’s computers (and smartphones) measure in the billions per second. But the point is that the ENIAC, like most early computing machines, was viewed by the public as a device used for important, top-secret calculations and scientific research. Today that attitude has shifted to super computers, while the ordinary computer, smartphone, or tablet (a “super computer” compared to the ENIAC) has taken its place in our pockets and backpacks.

What developments in technology caused this shift from the computer’s revered status to its relegation to a device for tweeting what you ate for dinner?

Has the PC’s role as the “personal computer” come to an end with the widespread adoption of “post-PC” devices such as smartphones and tablets?

What is the real personal computer of today? I would argue that it is the smartphone.

How did smartphones become mainstream? (adoption rates, etc.)

What was the public attitude surrounding the release of the first iPhone in 2007 compared to the release of the ENIAC in 1946?

How did computers transition from a novelty–something only used by experts–to something many people find essential to their everyday routines today?

My argument is that the release of the 1st generation iPhone sparked a movement to the post-PC era. It was one of the first widely-adopted smartphones to exist and one of the first to incorporate multi-touch technology. But it almost didn’t go as planned; after over two years of research and development, the iPhone still wasn’t working on the day it was scheduled to be demoed for the world. It was a make-or-break moment–if the iPhone made an unfavorable impression on the public, what would have happened?

Potential Topic for Paradigm Shift Paper

For my Paradigm Shift paper, I would like to focus on technology and its role in society. I know that might sound like a cliched and over-used topic nowadays, but I want to try to present it in a different manner. Rather than simply deriding the negative aspects or praising the positive, I want to focus on how and why society’s perception of technology has changed. How did we evolve from mid-20th century–the days of the ENIAC computer, which took up 1800 square feet and weighed a whopping 27 tons–to a society in which it is viewed as uncommon not to carry around a computer (in the form of a smartphone) at all times. And that very smartphone has a processing power orders of magnitude larger than that of the ENIAC. When did the computer really become personal? Some would put it in the 1980s or 1990s, around the the introduction of the personal computer, but I would counter that the computer only recently became personal. Apple’s iPod (2001), the rise of smartphone culture, and later the iPad prove much more “personal” than the antiquated desktop sitting on your computer desk, and I want to analyze what events lead us to where we currently are.

On Passion Blogging

While browsing our class’s passion blogs, I came across two that piqued my interest a lot–each for a different reason. The first is Austin’s “Video Games: Why They Matter.” Austin is in my blog group, and I’ve been keeping up with his latest posts. One of the first things that I noticed is the format. It has an image at the top and a cloudy border around the edges, but the text is clean and simple, set on a crisp white backdrop. I think that the format and style of a website are the first thing a reader notices when visiting any website–if a website is too confusing, regardless of it’s topic I’m a bit less likely to read it. I’m not really all that into video games, but Austin still manages to hold my interest in his posts. His blog is written from a hobbyist’s perspective–someone who likes and is passionate about video games–but his blog is not the nerdy gamer blog one might expect. He writes more about video games as a whole and less about specific games. As someone who doesn’t really play video games, that helps the blog stay interesting to me. For example, I enjoyed one of his posts entitled The Power of Music in Video Games. In it he takes a topic that I can relate to–music–and shows how it relates to video games and why it is so important to various games. Another thing Austin does is to involve his readers with multimedia clips or links to online games to demonstrate his points.

 

Another that caught my eye was Erin’s blog, “iDon’t: Surviving life with a dumb-phone and a primitive state of mind.” Like Austin’s, this blog is also simply formatted, with an image banner at the top and a clean, white background behind an easy-to-read font. Erin’s blog is unique in that it provides a window into a lifestyle that I would have otherwise not been able to experience or appreciate as fully: life without a smartphone. Whereas I could pick up a video game and experience a bit of what Austin is talking about, it is unlikely that I would voluntarily forego the use of my iPhone–it is too essential to communication and (believe it or not) productivity. Erin’s blog embraces the dumb-phone lifestyle and relates it to readers like me. My curiosity prompted me to check it out, and even though it tends to be a bit anti-technology at times, it’s still a good read. I think perhaps one of the best attributes of Erin’s blog is its name: iDon’t. Yes, it might be a bit cliche, but it got me to click the link, and that’s all that matters.

 

I think that’s one of the most important (but hardest) thing a blog has to accomplish: to generate interest–to get people to click on the link. That’s half the battle. A blog can have great content and excellent formatting, but if the title can’t grab someone’s attention, no one will read it. The second most important feature is formatting; once someone clicks, is the page visually pleasing and easy to read? I tend to like the blogs with white backgrounds behind the text, although some other color/image backgrounds seem to work okay as well. Most of the blogs I visited had a clear layout, but for those that didn’t, the layout slightly detracted from the content–another important aspect of the blog. While perusing all of the blogs, I came across many unique ideas and a lot of great writing. It was evident that the writer’s of most blogs were genuinely interested in their topics, and that passion came across in the writing.

 

All in all, I think our class is doing a great jobs with the blogs–it just might be a challenge to attract viewers sometimes.

Rhetorical Analysis Rough Draft

Click below to view the rough draft of my analysis of George W. Bush’s 2001 inaugural address.

Caggiano_RoughDraft (PDF)

To watch the original speech, click here:

http://www.youtube.com/watch?v=rXzgMdj5urs

Rhetorical Analysis Essay Brainstorming

The first speech that came to my mind while I was reading the assignment was George W. Bush’s first inaugural address (transcript), a speech that was referenced with considerable liberal bias on our text, Rhetoric & Civic Life. In his address, former President Bush offered the nation his definition of civic engagement, of what it means to be a citizen of our great nation. But our text derided his words because they described the model citizen as one focused on the good of the nation, not the individual. It seems that, in the opinion of the authors of our text, the individual liberties provided for within the context of our democracy are much more important than the common good. I took some offense to the at times arrogant tone employed by the author in his interpretation of the speech. Writing an analysis essay on George W. Bush’s first inaugural address, I feel that I could address its meaning from a different angle and possibly include references from our text to show how words can be interpreted in entirely different ways based on the individual audience member’s ideology and pre-conceived beliefs.

 

Another possible option for the topic of my essay could be the famous “got milk?” advertising campaign and the background surrounding it. This advertising campaign advocates for civic engagement in a different way altogether. Whereas George W. Bush’s speech focuses attention directly on what civic engagement is and what duties being a citizen entails, the “got milk?” campaign targets a more indirect facet of the definition of civic engagement: staying healthy. I realize, however, that the “got milk?” campaign would be a bit of a stretch for an essay about civic engagement. However, the TV ads have been largely successful in increasing consumer milk expenditure, demonstrating the rhetorical power of the campaign. I would have to ponder this subject more intensely in order to come up with a framework for an essay, but nevertheless I think the “got milk?” campaign would be a quite interesting subject for rhetorical analysis.

Speech Outline: Analysis of Civic Engagement Artifact

 

photo

  1. Introduction – About me, where I live. Where I found this: my hallway in Atherton Hall (how convenient). Assume posted by RA
    1. Who is RA? Is it the responsibility of RA to promote civic engagement?
  2. Description of Civic Engagement
    1. Signage promotes variety of opportunities for civic engagement (save list for next part)
    2. Most intriguing part of this signage: defines civic engagement
      1. “Individual and collective actions designed to identify and address issues of public concern.”
      2. “Working for the betterment of a community (i.e., Your floor, your building, your area, Penn State)”
        1. How does definition compare to our definition of civic engagement?
        2. Interesting 2nd definition –> employs pathos (“your…your…your”)
        3. Signage assumes ideology of reader–by knowing what civic engagement is, the reader would want to participate–expects an inherent sense that one values his/her community, wants to get involved
        4. Was this signage targeted for people in honors dorms? Would different techniques be used in different locations (i.e. more individual benefits of getting involved rather than group benefits?)
  3. Methods of Civic Engagement
    1. Resident Association – “…promotes the welfare of its residents…”
    2. PSU student organizations – logos “…over 1000 student organizations”
    3. State College community – pathos “State College is your home…become a part…”
    4. Community service
    5. Staying informed – newspaper readership program
  4. Goals of Civic Engagement
    1. Direct: get students involved on campus/with community (even include QR codes to make it easy to get more info)
    2. Behind the scenes: Why was this posted? Sponsored by university–what does university have to gain from encouraging civic engagement? Statistics, marketing purposes, happier, more cohesive student body (happier = spend more?). Just thoughts…
  5. Likelihood of Success of Civic Engagement
    1. Everyone wants to fit in, to have friends, to feel at home on campus
      1. Result: student organizations probably popular
        1. Stats on newspaper readership program
        2. Possibly harder to motivate people to help out in community–have to value community service/helping other people as opposed to oneself
  6. Effects of Civic Engagement
    1. Personal: make friends, feel good/happy, enjoy your time at PSU
    2. Broadly: makes State College/PSU a better place (heightened sense of community, unity)
  7. Conclusion
    1. Potentially effective signage–could be flashier and more eye-catching
      1. Meaning comes from the words, not from the appearance
        1. Relies on reader to stop, read, and think. If you don’t read it, it means nothing (pictures can’t convey)
      2. Once again, interesting technique in defining civic engagement–more mature

 

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