Describing a relationship between data and intimacy (which I intend to do) relies heavily on the individuals interpretation. Intimacy in pretty straight forward but data is very broad and can be taken to mean different things. For the purpose of this response I will think of data first as numerical values and statistics as they relate to online interaction in The Circle. The other way I will think of data would be as it relates to any information created or stored digitally, whether it be purposely put in a public and online forum or saved on one’s personal device(s).
We see a few key instances in this section of The Circle in which data and intimacy come into direct conflict. The first is when Francis volunteers for the LuvLuv showcase and uses Mae as his example. Mae sits in the audience, horrified, as she witnesses loads of data about her compiled and sorted before her (and nearly everyone else at The Circle’s) eyes. The purpose of analyzing this data was so that Francis could learn more about Mae in order to more efficiently become intimate with her, but instead the opposite takes place and Mae wants nothing to do with him. The use of data, and the idea of mechanizing something like dating and love, actually repels Mae from any intimacy that it was trying to create. At this moment, Mae is on this side of the relationship, but as she develops as a character she ends up assuming Francis’ role more and more often.
Again we see this conflict when Mae goes back home under the pretense of an emergency with her father but finds everything has gone back to normal, thanks in large part to the assistance her parents received from her ex-boyfriend, Mercer. Mae thinks that she is up-to-date with the details of Mercer’s life because of that data she finds online, in the form of his website and comments from other people. Even after he explicitly asks her to talk to him rather than read about him on the internet, Mae cannot help but see what data has been compiled on him, and make judgments based on it. Mercer is supposed to be one of Mae’s oldest friends (or, at the very least, they have a lot of history), and it should have been easy for them to have a level of intimacy beyond that of most other people. Instead, Mae seems incredibly distant and detached because she is substituting her knowledge of online data for personal intimacy.
The final instance where we see data and intimacy converge is when Mae is encouraged, or rather forced, into paying more attention to her PartiRank. Mae spends nine hours online in order to increase her ranking, but this is done by sending smiles, zinging on trending topics, following feeds, or generally accumulating more data online. The idea that someone’s participation can be quantified using numerical data is, frankly, astounding to me. The obvious paradox here would be that as Mae “participates” more by getting objectively more involved, she is actually participating less because she cannot devote her attention to anything long enough to make it meaningful. In other words, as Mae submits to more data she becomes less intimate with the sources of this data and therefore her involvement becomes somewhat meaningless.
This is the general theme of the relationship between data and intimacy. Both in The Circle and in real life, reading and interpreting data online cannot substitute for real human interaction and the resulting intimate relationships. The problem becomes especially intense when people fall into the belief that sharing their lives online through many status updates, posted pictures, and shared topics of interest yields the same kind of friendships that they can achieve if they take the time to focus their efforts into a lesser quantity but higher quality kind of “real” friendships.