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Themes and Symbols
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Race/Racial Tensions
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Gun Violence
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America has become too distracted to deal with the real issues it faces
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Gambino’s Look
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Confederate pants
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Just pants and no shirt to keep the tone casual even though the music video is addressing very heavy and controversial themes
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Shows he is just a regular black man in America
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He does not try to show off his wealth, success, stardom, etc in the video through his physical appearance
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Key Moments
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A man is strumming a guitar alone, when he is tied up with a head covering and then Childish Gambino shoots him in the head, after this moment, the song starts quickly
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Happy music → Gunshot → Rap style music begins with the line “This is America”
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The presence of school children throughout the video
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There were kids dancing with Gambino throughout the video, they were the focus, but in the background there was violence and police
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Conveys how in America, many black children’s innocence is stolen as they are subjected to the violence of the areas that they grow up in
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Shooting of the happy and singing choir mid video
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Mid-Video, a black choir is singing and the overall feeling is happy, and then Gambino grabs a gun (semi-automatic rifle) and shoots the entire choir
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This is alluding to the Dylann Roof shooting where 9 black people were killed in a church basement
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Referencing back to the main idea of gun violence and also racial tensions as Roof is a white supremacist
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Logos in This is America
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Example of Roof shooting because it was a literal thing that happened and drives the point of gun violence and racial tensions to the forefront of the viewers mind
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Point out how he uses historical events to emphasize his point
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The Confederate pants Gambino wears
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Another historical nod
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Pathos in This is America
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Most present in this music video and within lyrics
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Examples in Lyrics
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“You just a Black man in this world, You just a barcode, ayy”
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Evokes emotion from the watcher of the video in whether this is true in their experience or if they sympathize with it
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Racial tensions theme
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“Police be trippin’ now, Yeah, this is America , Guns in my area (word, my area), I got the strap, I gotta carry ’em”
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Expresses that because this is America, guns are everywhere and you have to have a gun to protect yourself because gun violence is so likely
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Critical of the police
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Reference to police brutality within black communities
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Ethos in This is America
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Gambino is able to convey and explain the struggles of growing up black in America because he did
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His credibility
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Grew up in a white suburb of Atlanta and was one of the only African American families in the area
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Parents were both Jehovah’s Witnesses
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Religious mentions in the video
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Kairos in This is America
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Video was released May 5, 2018
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On this specific day, Joe Biden talked to the media about his visit with John McCain, who was battling brain cancer
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McCain said he was concerned for the state of the country and talked about the need for people to stand up and speak out
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Childish Gambino did exactly that in his music video
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Need more examples of what happened in May 2018*** Add for actual speech
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I love that you chose to do your speech on “This Is America”. I actually wrote my kairos blog about this song because I feel like it carries so much meaning. I think the structure of your essay should work very well. I think it would be interesting if you focused more on the individual lyrics and the meaning behind his repeated lyrics. Why are those lyrics specifically repeated? I can’t wait to hear your speech!