RCL 5

Kars for Kids is a car donation organization whose profits go to educating children on their Jewish heritage in order to preserve a more well informed generation of people of the Jewish religion. They became known nationally upon releasing that god awful radio jingle that played seemingly nonstop on every radio station ever to exist. If you’re one of the few people who has managed to make it this far without hearing it, please allow me to ruin that for you by leaving the link to a 10 hour loop of the song right here. I apologize.

On their website they really get too deep into logical arguments. They start off on their “About” page with a cliche (that they admit is a cliche in the following sentence) about children being our future and how we have to invest in them in order to foster a brighter community for tomorrow by giving them the resources and know how to be active and willing participants in their community.

Most of their information on why you should choose them for your donation are centered around pathos rather than logos, which makes sense given that most people donate to charities they feel connected to rather than the charities that make the best argument as to why they’re worth hard earned money. The charity continues by saying that community has a huge impact on shaping kids into who they are. They then say that if they manage to foster a better community today, the effects will be felt down the road as better communities would in turn shape better people.

They also use their convenience and methods to show why they should be used. They promise the car you donate will be picked up within 48 hours and boast that they don’t use a middleman to transport the vehicle so all money goes to the charity.

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