Link to Emily’s Hair Video
- Introduction
- Show video clip of little girl
- Explain background of video
- Talk about how I like kids
- Talk about when I participated
- The video uses pathos, logos, and ethos to elicit a change in behavior in its audience
- We’ll talk about the pathos, or emotion, it elicits; the logos, or logic it uses; and the ethos, or credibility, it establishes
- The video uses a lay testimony to show how donating hair can affect the donor, as well as the person receiving the donation
- shows that if a 3-year-old can comprehend how much this would help, everyone else should be able to as well
- Uncle Matthew cuts the doll’s hair first
- Emily explains that these women don’t have any hair and if she has so much, she is able to help them with little sacrifice
- Emily is adorable
- audience is mainly women who have long hair
- women are more likely to be affected by a cute little girl than men
- shows that if a 3-year-old can comprehend how much this would help, everyone else should be able to as well
- The video format makes the audience trust the message being conveyed
- It is sponsored by FlyPress Films ***music
- “Our goal is to create video that will engage your audience and communicate your key messages.” (FlyPress)
- they were hired to get the message out about hair donation
- Emily is the daughter of Amy (Exec. Director) and Richard (Founder) James
- makes it seem more legitimate because they didn’t hire a professional child actor
- can see how anyone can help out
- It is sponsored by FlyPress Films ***music
- Conclusion
- Through the use of lay testimony and professional videography, the video establishes pathos and ethos in order to convey its message
- Show pictures from when I did it
- Show other clip from video
- The specific audience is mainly women with long hair
- also shows how everyone can join the fight against cancer, no matter the age, gender, race, or background
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