RCL HW Post – Civic Life Outline

Link to Emily’s Hair Video

  1.  Introduction
    1. Show video clip of little girl
    2. Explain background of video
    3. Talk about how I like kids
    4. Talk about when I participated
    5. The video uses pathos, logos, and ethos to elicit a change in behavior in its audience
    6. We’ll talk about the pathos, or emotion, it elicits; the logos, or logic it uses; and the ethos, or credibility, it establishes
  1. The video uses a lay testimony to show how donating hair can affect the donor, as well as the person receiving the donation
    1. shows that if a 3-year-old can comprehend how much this would help, everyone else should be able to as well
      1. Uncle Matthew cuts the doll’s hair first
      2. Emily explains that these women don’t have any hair and if she has so much, she is able to help them with little sacrifice
    2. Emily is adorable
      1. audience is mainly women who have long hair
      2. women are more likely to be affected by a cute little girl than men
  2. The video format makes the audience trust the message being conveyed
    1. It is sponsored by FlyPress Films ***music
      1. “Our goal is to create video that will engage your audience and communicate your key messages.” (FlyPress)
      2. they were hired to get the message out about hair donation
    2. Emily is the daughter of Amy (Exec. Director) and Richard (Founder) James
      1. makes it seem more legitimate because they didn’t hire a professional child actor
      2. can see how anyone can help out
  3. Conclusion
    1. Through the use of lay testimony and professional videography, the video establishes pathos and ethos in order to convey its message
    2. Show pictures from when I did it
    3. Show other clip from video
    4. The specific audience is mainly women with long hair
      1. also shows how everyone can join the fight against cancer, no matter the age, gender, race, or background

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