Title: Analyzing the Message behind our Country’s Biggest Beauty Corporations
While Benefit has implicitly integrated societal beauty standards through their advertisements, the beauty companies who appeal to women more positively can generally be detected through their history; as much of Benefit’s controversial history can be explained by the man who owns it — Bernard Arnault — owner of LVMH and wealthiest man in the world, according to Forbes (as of April 2023). This man has not only surpassed Bezos, Bills, and Elon Musk in wealth, but [LVMH] owns several of the world’s most renowned fashion staples: [Benefit], Louis Vuitton, Dior; and the way in which Arnault acquired the nearly $200 billion of his net worth is questionably ethical, as no one obtains billions of dollars righteously. He uses this success to his advantage by promoting his children as the head of an LVMH corporation, since, via the New York Times, Arnault’s entire profit is merely focused on his family’s fortune, “Mr. Arnault honed his children’s math skills nearly every night before dinnertime. Antoine recalled that getting anything less than a perfect grade on important exams ‘wasn’t acceptable.’”
Thesis statement: Summersalt’s effective utilization of advertising strategies promote the idea that beauty is subjective rather than objective; women can use their products to enhance and embrace their naturally attractive features.
Target audience: Women in society
Body paragraph 2: Summersalt’s short but significant history is supposedly shifted towards the reformation of society’s perception towards women; but Summersalt’s message is actually reflected by their board of members and what they do with their profit.
Body paragraph 3: Summersalt’s advertisements incorporate a diverse, inclusive message in which, all women are inherently beautiful; with their products, women can enhance their features opposed to becoming newly attractive. Their advertisements employ a positive, meaningful message as the company has manifested their reformative intentions.
Body paragraph 4: Their profit is dedicated to a bunch of organizations with innovative and abstract causes.
Main claim: Summersalt’s advertisements promote a diverse spectrum of women’s’ bodies, defying the nature of societal beauty standards which corporations like Benefit widely exacerbate.
Sources:
- https://www.nytimes.com/2023/09/14/business/bernard-arnault-lvmh-family-succession.html
The owner of LVMH and his corrupt background may explain for Benefit’s questionable ways in promoting women. He constantly mentions is sole focus on maintaining his family’s wealth, as all four of his kids went to the most prestigious French boarding schools and are being promoted to owners of LVMH’s companies.
2. http://www.bylaurenm.com/2022/04/summersalt-swimsuit-review/
Summersalt’s bathing suits effectively embrace the features of different types of bodies; they are comfortable, appealing, and ultimately inclusive towards different body types, as they adhere to a more humanistic approach towards women.
3. https://skandalaris.wustl.edu/blog/2021/06/23/summersalt-ceo-lori-coulter-joins-skandalaris-center-national-council/
According to Summersalt owner and cofounder Lori Coulter, their swimsuits are based off over 10,000 body scans of women, reflecting their inclusive aim in providing swimwear for women with all body types.
4. https://lauraksawyier.com/blog-lks/2020/03/17/candid-lori-coulter-summersalt
Coulter explicitly claims to reform society’s views towards women’s bodies, as the primary purpose of her job is towards helping women [through this].