Introduction- how would you feel about having your pet between two buns?

 

or, you’re locked in a room your who life, with people staring at you for enjoyment. You enjoy no freedoms, you breathe no fresh air, but no one cares. Luckily, a gun on the table is fully loaded. You take your own life, to escape the nightmare. 

 

Sound like a nightmare or a hypothetical? Unfortunately, it’s not. This is a description of a PETA ad that was run to protest the unfair treatment of intelligent animals. 

1. background to explain artifact

Who is Peta?(the largest animal rights organization in the world)

 

according to PETA, they receive nearly 35 million dollars in support per year

they still exist because things- animal cruelty still exists.

 

public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.

1. discuss the disgusting world of lab testing on animals as well as the zoo/circus industry    “many animals are taken from their families and sent to other zoos, or killed when their group size exceeds the space allotted to them. Animals such as lions, tigers, deer or elephants, who normally travel great distances over a short period of time in search of food, spend their days bored and alone or with no more than a handful of others of their species.”     PUT IN OWN WORDS (obviously)

2. Zoos: Pitiful Prisons(peta article)

3. highlight how they’re not allowed to roam, fly, etc
4. -facts as to the treatment to justify the artifact                                                                               – the reality of the life of animals used for testing                                                                        – contradict with myths about food and testing industry
5.   Show artifact (PETA video)
6. Rhetorical elements- tone, mood, implications, as well as the questions the artifact makes you ask. The tone is somber and dismal.

 

1. Commonplaces it relies on

• That animals have emotions
• that animals deserve respect

1.       Claims that it’s trying to make                                                                                                   -animal testing is cruel and heartless                                                                                            -people who support products that test on animals are cruel
2. –
3. Discuss the approach PETA takes- the emotional response it evokes

-Why might the fact that they chose a monkey to make it more emotional, such as the animal’s     intelligence

 

7. Discuss its potential to not be effective

Why could the sheer darkness of this ad be off-putting to some

 

8.) Discuss questions it leaves people asking

– Why should I care

– How can I help

– This isn’t realistic. What is the reality?

– its effectiveness and end with a strong statement.