About

BIOGRAPHICAL INFORMATION

I received my doctorate in social psychology from Michigan State University.  Prior to joining Penn State in 2003, I spent 13 years working in private industry most recently as director of market research for Blattner Brunner (now Brunner), a comprehensive marketing services firm with offices in Atlanta, Washington DC and Pittsburgh. 

EDUCATION

Michigan State University, East Lansing, Michigan

Ph.D. in Social Psychology with minor in Industrial-Organizational Psychology

Dissertation: “The role of affect in advertising and consumer behavior: A functional approach to attitude expression”

Chairperson:  Professor Galen V. Bodenhausen

 Michigan State University, East Lansing, Michigan

M.A. in Social Psychology

Thesis: “The effect of source likeability and argument strength on cognitive processing:  Do high and low self-monitors use these cues differently when processing persuasive messages?”

Chairperson:  Professor Lawrence Mess´┐Ż

 The Pennsylvania State University, University Park, Pennsylvania

B.A. in Psychology with minor in Sociology

 

PROFESSIONAL CAREER

Director, Market Research, Brunner, Pittsburgh, Pennsylvania

For information on Brunner, see the Brunner website.

 Project Manager, Schmidt CS, Pittsburgh, Pennsylvania

For information on Schmidt CS, see the Schmidt CS website.

 Project Director, ARBOR, Inc. (now GfK Custom Research North America) Media, Pennsylvania

For information on ARBOR Inc., see the GfK Custom Research North America. website.