Rohan Roy
Dr. Jessica O’Hara
RCL 137H
October 16 2022
Rhetorical Analysis Essay
Global warming is a very important and pressing issue in today’s world, yet we as a society are very divided on the topic. It has come to a point where one’s view on climate change is already assumed based on their political affiliation. There is a lot of evidence all pointing out that our planet is undergoing severe global warming and climate change, and it is our duty to try and lower the rate. It is no more of a joke when we are losing many species, sea levels are rising, and the overall temperature of our planet is increasing as time passes. This artifact from Adobe hints possible outcomes if we do not lower the rate of climate change and has a variety of lenses that we can view through. On the other hand, the second artifact is the polar opposite of the first artifact. The second artifact deals with the opposing view on climate change, the side that is the reason we are still divided on the topic of climate change and why we are struggling to make a change to lower the rate of it. Former President Donald Trump’s opinions and statements on climate change on media sources like Twitter have completely distorted many people’s view and perceptions on climate change. While it may hurt the economy and taxpayers by investing government dollars into climate relief acts, it is better to spend that money and take the hit monetarily rather than risking the entire planet itself. The small differences and severe differences between the two artifacts explains why we as a society are divided on the issue of climate change and the Earth continuing to heat at an unprecedented rate.
This artifact from Adobe has no background as it is a free template for climate change posters on Adobe’s website, yet it has no author. This means either someone at Adobe created the poster template to spread awareness about climate change, or someone made a poster on climate change using Adobe’s software and an employee decided to place it on the public website. At first glance, the poster looks like a regular global warming or climate change poster. In plain text, it talks about how climate change is real, that everyone needs to start reducing their carbon footprint, and there is even a website at the bottom of the poster for interested viewers to visit. Yet, once you take a deeper look into this ‘basic poster,’ you will find that there are many hidden meanings and messages within the poster. In the cartoon drawing of a planet with green and blue spots, the artifact shows what the Earth could possibly look like if we do not start taking care of it now. Looking at the artifact through a visual rhetoric lens, my attention is pointed towards the blobbiness, the drop underneath the planet, the globe tilted on its axis, and the land and water not being in the correct spots. All of these details are hinting that the Earth is melting from all of the global warming and even turning disoriented because of it. Another piece to look at is the website at the bottom of the poster, kickthechange.org. If you type the website into Google, you will find that it does not even exist. Yet I can tell that the reason the creator still implemented the website at the bottom of the poster is for it to serve as a slogan or concise message of what the poster is about and a call to action of what we need to do in order to help the planet. If I could run the kickthechange.org website, I would include the articles from NASA to prove how climate change is real, implement the climate pledges from Apple and FedEx, and provide tips and ideas of what we can do individually or as a small society to spread awareness of climate change and how to start reducing our carbon footprint ourselves.
The second artifact has a lot more background information, but has a polar opposite perspective on climate change from the first artifact. This artifact discusses former President Donald Trump’s statements on global warming and climate change that have influenced his following’s view on the topic as well. BBC news created this artifact, which is a collage of Trump’s most viral tweets on climate change. In my opinion, if someone were to read these tweets without seeing that a former president wrote them, they would think the author of those tweets is crazy. As BBC puts it, “his views on climate change appear contradictory – and confusing.” Yet, millions of people agree with former President Trump on his opinions on climate change, so he continues to post about it to spread false claims to even more of his supporters. Along with a large variety of other factors, Trump has been banned from many of the largest social media platforms like Twitter and Facebook due to the claims that he puts out on their platforms. Many individuals get their daily dose of news solely from social media, and if they follow accounts similar to Trump’s and other biased sources, their perception on climate change along with a variety of other topics is at risk of being far from the truth. If you look at Trump’s tweets through a logos lens, you will find that many of the tweets in the BBC collage do not logically make sense. The problem is that he makes his claims solely based on his beliefs; he has no source or research to back his tweets. For example, Trump believes that “the concept of global warming was created by and for the Chinese in order to make U.S. manufacturing goods noncompetitive.” Whereas there is specific evidence from NASA, an independent agency of the U.S. federal government, that states “from global temperature rise to melting ice sheets, the evidence of a warming planet abounds.”
Conclusion: In this final paragraph I will compare and contrast the two artifacts along with providing my final thoughts and a call to action.
Speech outline:
- Address how the artifact looks like a normal climate change poster at first glance but has a lot of hidden meanings and messages within it.
- Talk about how climate change is real and the supporting evidence for it from NASA.
- Look at the artifact through a logos lens and relate it to the climate pledges from Apple and FedEx.
- Look at the artifact through a visual rhetoric lens and see how the Earth is melting, etc.
- Discuss second artifact on Trump
- Elaborate on how BBC made the collage
- Discuss social media presence and eventually getting banned
- Final thoughts and call to action.