DRAFT:
Populism has begun to take America and the world by storm, with political leaders from Donald Trump to Bernie Sanders utilizing populist rhetoric to gain a loyal following. This makes understanding populism vital to being an informed voter in the modern era. Populism is an ideology in which the proponent, the populist, utilizes an “us versus them” mentality to garner loyal support among the populous. With any ideology, threats arise from the abuse of ideological rhetoric; this is especially the case with populism due to its implied distrust in what the populist defines as “them.” Through the lens of an ideological critique, viewing Trump’s slogan “Drain the Swamp” and Bernie’s “Not me. Us,” can provide voters with an understanding on the effectiveness of populism.
Unless one have been living under a rock, voters have heard of Trump’s “Drain the Swamp,” in which he creates the sentiment of the populist “us versus them” by attacking career politicians. Donald Trump reformed the Republican party, created a super loyal voter base, and still has monstrous support despite his 2020 loss. Taking a look at Trump’s voters, they overwhelmingly represent the blue-collar class and non-urban individuals. Why is this the case? Well, Trump focused his rhetoric in appealing to that class. With the case of the Electoral College, appealing to solely city denizens is simply not enough in obtaining the required electoral votes. Despite the fact that they are a majority of America’s population, they are not a majority of America’s states. Trump and his campaign workers saw this fact and knew immediately that the most influenceable voters were these blue-collar workers across the union. He was able to establish himself as the forefront fighter for their desires. He boasted a strong business past, was an outsider to the political landscape, and desired to focus on the economy, which is the number one factor in determining elections. “Drain the Swamp” established himself as an enemy of politicians and a warrior for the people. In Michigan, for example, there had been financial crises due to the failure of the automobile industries during Obama’s administration. Obama was able to proclaim a successful economy, but Michigan’s situation turned away Michiganites who individually had a difficult financial situation. This is why Trump spent so much time campaigning there: to garner trust amongst them and preach for an upheaval of the previous administration. The blue-collar class of Americans have such a support for Trump, he was able to garner the most minority votes (who make up a significant portion of the blue-collar class) that a Republican had seen in ages. Trump’s support grew far and wide, a necessity given the electoral college system.
Trump’s loyal voter base was a direct result of his “Drain the Swamp” slogan. Trump created a significant distinction between him and other candidates: Trump was not a politician. The distinguishment was key in making voters feel that Trump was “One of us” rather than the unreachable and “elite” politicians. Under the eyes of the “Always-Trumper,” (Trump’s goal of removing these career politicians from their position in which they make loads from taxpayers’ dollar while not doing any significant was nothing less than noble. Trump, to his loyal voters, was a hero tackling the, in the worst case, evil elites. The rhetoric was immensely effective in establishing an oppressor in the minds of Trump’s voters, garnering unwavering support and effectively changing the Republican party altogether. Blue-collar workers were already a large voter base for Republicans, but Trump made them turn to him rather than the party. This is what made the Republican party the “Trump” party. His immense loyalty saw Republican incumbents lose primaries across the country in favor of Trump-backed candidates. Liz Cheney’s loss in Wyoming is great example of this change in party philosophy, especially since the incumbent effect runs so strongly in state elections.
The danger that rhetoric such as “Drain the Swamp” brings is the breakdown of trust in American institutions. By claiming that the government is simple feeding upon taxpayer dollars creates deep distrust in the government among voters, which in of itself hurts democracies. The American democracy cannot function unless the voters believe that their representatives actually represent them, and that their vote matters. The January 6th riot at the white house is particularly important example. When unchecked, the populist rhetoric could instill to great of a trust in the candidate themselves, when the institution holds more importance than each individual administration. January 6th, if there were more significant forces of violence, could have been a radical “draining of the swamp” amongst the rioters’ eyes. MORE HERE
On the other side of the political compass lands Bernie and his equally populist “Not me. Us.” It is important to note that Bernie’s ideal system of governance is a social democracy, which in terms of the American system, would require a radical revolution to instill. Bernie uses the term “revolution” consistently in his rhetoric, which should somewhat frighten audiences. the “Not me. Us,” is essentially a more direct appeal to populist ideas in creating trust among the masses and establish Bernie as a fighter for the populace against the elite. Unlike Trump, Bernie distinguishes mega-corporations as the elites of America as opposed to career politicians. This does have a lessening effect in terms of danger to democracy, as the opponent isn’t a direct participator in the government, but with anti-lobbying rhetoric, it does instill distrust in America’s current institutions. Bernie was successful in garnering loyal and significant support amongst a slightly more radical branch of the Democrat voter base. Bernie boasts some of the highest amount of individual donors that any candidate has ever seen. Rather than being a face of his own populism, like Trump, Bernie tends to instead focus on specific policy changes that his voter base desires, like a 15 dollar minimum wage. “Not me. Us,” has been massively successful in creating a significant addendum to Democratic voter base, sometimes referred to as the “Bernie Bros.”
Conclusion Starts here 😀
SPEECH OUTLINE:
Populism question: Do you know what populism is?
Key details of Populist Rhetoric – How to Spot
Donald Trump’s “Drain the Swamp”
Garnering the Blue-Collar voters
Republican Party? No, the Trump Party
Populist Rise: Brazil’s Bolsonaro, English Tories, Mexico’s AMLO
The Dangers of Populist Rhetoric
How to Fit Populism in Democracy