In a day and age where obesity is at an all time high in the United States and climate change continues to damage our environment people are continuously searching for ways to become healthier and help create a sustainable environment.  Enter plant-based diets. Cattle and other farms raising animals that will eventually be turned into meat are awful for the environment. The land necessary forces the destruction of natural environments and the waste produced is deadly to the environment. Factories used for meat processing increase carbon dioxide emissions and release other harmful chemicals into the air. As an alternative many people have began eating less and less meat and have strived to become more “sustainable”. 

This image draws attention to the single word written boldly in the center of the image.  “Sustainability” has become an important word in the lives of all Americans today. Rising carbon emissions and other environmental concerns have lead many people to worry about the future of the earth and what kind of conditions future generations will have to live in.  People are searching for ways to help make the world a better place and if they are able to simply change their diet and help save the world some people are eager to do so.  

The photo highlights the idea of a plant-based diet by boarding the center board with colorful vegetables.  Although viewed as more healthy many people are worried to transition to a diet primarily based on vegetables and plants.  The average American diet today consists of large amounts of meats and grains. Many vegetable dishes are more expensive than meat based dishes, which prevents many people from choosing them because of the importance of saving money.  People also associate plant-based diets with extreme vegan groups who claim “meat is murder”. Although people are willing to increase the amount of vegetables they eat most are not willing to cut meat or animal products out entirely.

The photo also appears to be lit with natural lighting giving it a more natural glow.  This subconsciously connects plant-based diets to a more natural way of eating. This gives the photo a warm glow and people are willing to feel calmed by the idea presented by the photo.  The movement to more sustainable diets is important in the United States and can not only improve the health of citizens, but also save the earth.