This advertisement against global warming which fits into goal thirteen, climate action, from the United Nation’s Sustainable Development Goals is a great example of using visuals and commonplaces to grasp the viewers attention. First off, the image itself is a hourglass, representing the fact that this is an urgent issue that we need to take action on uses Logos, because it is showing the viewer that they need to act before it is too late. The fact that the bottom is a city, representing all developed land, in danger of flooding really pulls with pathos because it evokes a need for protecting what the viewer has. People do not want to think of negative change, and tend to put off issues like climate change because it is easier mentally to ignore than address and acknowledge directly. This ad shows viewers what their reality could be, which pathos wise, is scary for a lot of people. The words “we are running out of time” on top with the melting glaciers, and “act now before its too late” on the bottom with the slowly flooding city scene also place heavy emphasis on the seriousness of the issue the creator of this image is trying to get across. The commonplace in this is the whole idea that climate change affects the Arctic, while climate change affects a multitude of things, many people fixate on the image of melting glaciers, and overheating polar bears; the creator uses these general ideas to make the image easier to understand. While I personally like this ad because I believe in climate change, one criticism would be the lack of ethos used, there is no way to tell if this can be trusted? People who are already skeptical of climate change, which is a huge chunk of the general population, are not going to be convinced by an image like this, they are typically going to want facts and trusted experts telling them this information. Overall I do think this advertisement is effective, it just may only be effective for those who already agree with its points?
Demea Owens
September 1, 2023 — 3:20 pm
This is a really cool perspective! Because I do believe in climate change, this picture is very effective at continuing to persuade me. I do see how people who have differing views could disregard this! Thank you for the opposing view 😉
Abbie McCoy
September 5, 2023 — 2:47 pm
I agree that this image might only be affective for those who already believe in climate change but nonetheless it is a moving image. It definitely kind of sets a fire under the people who are already concerned about climate change because it makes it feel more urgent and that might be the point, to push people who already agree with climate change to take action.
Judith Rojas
September 5, 2023 — 3:08 pm
I agree I think that the lack of ethos would make the viewer question the credibility especially if they don’t fully believe in climate change. I also find it interesting how you brought in the idea many people don’t want to think about negative change, I was just reading a book about that, and, interestingly, that’s sometimes the main reason that some people don’t believe in climate change.
Jessica Rhule
September 5, 2023 — 4:03 pm
I appreciated your analysis using ethos, pathos, and logos, and also the fact that you included a counter argument into your analysis. I feel like the addition of the counter argument causes even more in depth thinking to be done about the topic of climate change to convince everyone of its severity. Overall, I think the image you chose provides insight into an important commonplace that everyone should be concerned about, and your analysis serves to further highlight that commonplace.
Avery Snowden
September 14, 2023 — 8:12 pm
Class Presentation:
I really enjoyed your tea bag introduction to introduce your more serious artifact and the idea of gender equality and how women are in “hot water” due to suppression and inequality worldwide. I appreciated the structure and arrangement of your pitch and how you guided us as the audience through the way in which we can go about viewing the ad in the context of women’s issues on a global scale. I love how you focused on the artifact itself and its questioning of both the individual role and the collective global role which we need to take in helping women to achieve equality. I thought that you took on a tone of passion and utilized eloquent vocabulary throughout your speech to address the commonplaces within the google search bar.