If we consider the internet to be a public sphere, much of the widespread controversy that occurs online could also be considered to be counter publics and disruption to the public sphere. An example of this can be seen in the hijacking of the #myNYPD posts. Here users are seen taking advantage of what was supposed to be a promotional campaign for the NYPD. The goal was to have people share the good moments they had with the NYPD but instead, people would share pictures of police violence and general callouts against the NYPD. Posting something like this was always going to be risky for the NYPD as there are many very mixed opinions about the department. When having mixed views like this, often the most vocal people are the dissenting viewpoints leading to the counter posting from many people. Once this counter-push began there was not much the NYPD could do as the post was already out and gaining traction.
With places like Twitter now trying to promote “Free Speech” and attempting to remove platform censorship, pushback like this is hard to mitigate. Even if the NYPD had gone about the situation differently by doing something like privately accepting images and descriptions through email or a website, the odds are that the same people who were counter-posting before would have just used the positive posts as places to start with their counter-arguments. Either way, we still end up with a major disruption in the attempted message of the NYPD and honestly they are probably worse off after the attempt at a publicity stunt than before.
In the Reuters article we see how once a small counter public exists, it tends to rapidly expand and grow into other areas that are completely unrelated to the original reason for the counter public. “[The crowd] began to reflect a much wider array of right-wing grievances and causes than vaccine mandates and wearing surgical masks.” What started as a rally for changing COVID mandates turned into a conspiracy theory witch hunt. All it takes is a few people with a stronger message and a bit of convincing to take a moderate crowd and fully polarize them on an issue. The main resilience to this is trying to educate people by giving them facts and research but people will sometimes still just believe what they think is right and ignore facts/make up their own
Jackson, Sarah J., and Brooke Foucault Welles. “Hijacking #MyNYPD: Social Media Dissent and Networked Counterpublics.” Journal of Communication, vol. 65, no. 6, 2015, pp. 932–952., https://doi.org/10.1111/jcom.12185.
Tanfani, Joseph. “Trucker Convoy Leaves DC Area, but a ‘Movement’ Rolls On.” Reuters, Thomson Reuters, 2 Apr. 2022, https://www.reuters.com/world/us/trucker-convoy-leaves-dc-area-movement-rolls-2022-04-02/.