Elevator Pitch Evaluation

During class, Avery’s speech got my attention because of the comparison she used between her ad of a garbage fingerprint to the app Life360. I found her understanding of the artifact and the intent of the advertisement itself to be full and comprehensive. Connecting the fingerprint of garbage to the negligent human behavior often exhibited showed her understanding in her speech and its impact. Using Life360 as a commonplace among many college students was also strategical as Avery recognized it is our duty to be like “parents” to the Earth and care for it in its entirety. As she develops her analysis of the artifact, I think it would be useful to broaden the scope of the artifact and its relevance to the general population. While Life360 may be applicable to some, not everyone may use the app and understand its relevancy to the artifact’s message. While she used a lens of commonplaces in the elevator pitch, analyzing through a lens of the rhetorical situation could be more fruitful. I would also explicitly state the artifact’s connection to one of the SDG’s, such as Climate Action. The usage of the Life360 metaphor only goes so far, and as the artifact is of a fingerprint, mentioning our carbon footprints as human beings will help with analysis and our role on Earth. Sometimes, I forget my impact on the environment, but Avery’s pitch made me rethink my role and how I can contribute to the Earth’s survival.  

3 thoughts on “Elevator Pitch Evaluation

  1. I like your analyze on Avery’s speech. Her speech was a great one, especially when she linked to a commonplace of Life360 when talking about her artifact, it helped a lot for us, the listeners, to bond with her message.

  2. I thought your analysis was very thoughtful. You seemed to really understand what her pitch was about and how her artifact affects us in the real world. I agree that with you when you said she could have used other examples than life 360 but it was still a clever connection. I also agree that Avery’s pitch really made me think about my own carbon footprint.

  3. I also really liked Avery’s speech. I found the relation to Life360 really interesting especially since I would have never considered that connection myself. I felt that this was really compelling and eye opening about how it is our responsibility to take care of the earth.

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