In one of his final acts as President of the United States, Barack Obama utilized the power of the 1906 Antiquities Act to establish Reconstruction Era National Monument (REER) in Beaufort, South Carolina, as a unit of the National Park Service (NPS) on January 12, 2017. Like many historians of the Civil War era, I was thrilled to hear that the NPS would finally have a site dedicated to interpreting the Reconstruction era on its own terms. For public history, no longer would Reconstruction exist only as a brief interpretive footnote or be simply ignored at a Civil War history site. Finally, Americans from all backgrounds would get to see a tangible representation of a greatly misunderstood era in this country’s history; a time in which dynamic changes to America’s political, social, and economic life transformed the country after the Civil War.
Given the significance of this event for the future of Civil War era history, it came as a great surprise and a high honor when I was asked in April 2017 to manage REER’s social media accounts. Over the next year I created more than 250 Facebook and Twitter posts dedicated to interpreting Reconstruction. With these posts I aimed to discuss significant events and people from the era, the historiography of Reconstruction, and why Beaufort is a remarkable symbol of Reconstruction’s enduring significance. I tried to move beyond common stories of allegedly corrupt carpetbaggers and scalawags towards posts about African Americans, women, Native American Indians, and others. My overarching goal was to portray Reconstruction as a fluid, dynamic era that was in some ways the country’s first civil rights movement.
It is hard to determine the true success of these social media posts. Counting the number of likes, retweets, and reactions is one way to measure success, but it is tough to determine if those reacting to the posts actually do anything beyond the act of tapping their phone screen. Do they mention REER to a friend in polite conversation, go to the library to read about Reconstruction, or make plans to travel to South Carolina to learn about the Civil War era? What I do know is that by the end of my experience this past April, REER’s Facebook page had more than 1,100 followers and its Twitter page had more than 700 followers.
The entire article can be viewed on the Journal of the Civil War Era Muster blog.