A Bad Ad
This is a pretty bad ad. I don’t know where to begin with this one, except to begin stating the issues that I have with it. The ad has serious problems with a lack of information, the “edgy” phrase, and bland visuals.
The ad contains no information except the model of the camera and the companies name. There is no information about the camera’s functionality, benefits, or any innovations that demonstrate that the camera is a novel enough product for consumers to buy. Instead of the ad delivering useful information that would lead a consumer to pick it over the competition, the camera relies on a “edgy” phrase in an attempt to jar the viewer into paying attention to the ad. The issue with this strategy is that there is no information on the poster to capitalize on the shocking line, so ultimately it ends up failing. The final issue with this ad is the bland visuals. The background is a boring bluish-gray and white color, which is typically used to draw the viewers attention to the foreground. The issue with this is that there is nothing to look at in the foreground except a bad picture of the camera (it is a weird angle that does not showcase the camera at all), and the “edgy” phrase. That is why this ad is ultimately a failure.
