The (very very) Rough Draft

Is It Farm Fresh?

Thesis: With a significant rise in the knowledge surrounding the “shady” fast food industry and the rise in obesity awareness, the American population as a whole has made an incredible switch from easy, fattening food, to an obsession with farm fresh, organic products.

I. Fast food take over

A. History

B. Why

II. Breaking the barrior

  1. Exposing the Industry
    1. Fast Food Nation
    2. Food Inc.
  2. Obesity increase

III. Healthy food craze

  1. Fad diets
  2. Marketing

IV. Organic Industry take off

  1. Industry Popularization
  2. Sustainability



Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin,    2001. Print.

Weber, Karl. Food, Inc.: How Industrial Food Is Making Us Sicker, Fatter and Poorer — and What You Can              Do about It. New York: PublicAffairs, 2009. Print.

Freedman, David H. “How to Fix the Obesity Crisis.” Scientific American. 18 January 2011: n.p. New insights into Obesity. 31 October 2013. Web. 29 October 2013.






The Ultramarathon of…Eating?

For those of you who don’t know, on the 9th of November I will be attempting my very first long run. By long run, I mean 50K (so roughly about 34 miles.) RosaryvilleLogo1WOOHOO. Have I ever done a marathon? Nope. I sort of skipped over that step. Unfortunately, my brothers and I seem to have all received the “obsession” trait from one of my parents. Once we get fixated on something, we just don’t let it go. I became fixated with running an ultra-marathon, and now I won’t rest until I have at least attempted one! Unfortunately, when running any ultra-marathon, the running is one of the easiest parts. The training and food planning are a completely different story. For the last 2 months I have been training for a long race (although I was not sure how long), so I feel semi-prepared. Unfortunately, when it comes to the nutrition side of running an ultra, I am completely and totally clueless.  According to our race guide, we have aid stations about every 4 miles that include water, Gatorade, potatoes, granola bars, bananas, figs, gummy bears, pretzels and cookies. Trust me, when I read it I thought it was the weirdest assortment of food ever. I know that while running I will be needing to replenish my store of electrolytes and carbs, and it was also recommended that I run with a backpack to replenish my water supply constantly. Quite honestly, the food aspect of this thing is scaring me more than the actual mileage. So, for any of you that may someday be attempting to run a marathon (or an ultra), I have researched and compiled a list of tips and tricks to help you!

  1. For the first 4 hours of running, a runner can usually supply on a steady stream of gels and other simple carbs to keep from completely collapsing. Not surprisingly, after about 4 hours, the body will require a more complex form of carb like granola bars, potatoes or cookies.Chewy-ChocChip-Detail_sflb_
  2. In regards to hydration, I will need to be drinking about 14-16 oz of water per hours. Of course, with the awesome cold weather I am bound to have, I will probably be sweating less. The amount of water required also depends on the pace you are trying to keep.blue_wave_of_water-wide
  3. Many ultra-runners like to drink coffee in an attempt to keep their energy levels up. Coffee, however, dehydrates the body and needs to be balanced with a steady intake of other fluids (like water).
  4. After finishing the race (assuming I finish of course) replenishing my body with protein for recovery will be key!



After doing all of my research, I really realized what a newbie I am at long races. Apparently I should have had an eating plan for the last 2 months. Opps. Too late now! Hopefully, through sheer will power I will be able to focus and complete the entire course! Make sure everyone is extra nice on November 11, as I will be a very tired girl.

The Good Side of Fat

While doing a recent running workout and talking to my crossfit trainer Tom, I happened to make a remark about having to work harder to cut the fat out of my diet. His immediate reaction was, “NO, DON’T DO THAT.”

The United States has become a health crazed calorie counting country. In the process of all the calorie counting, we have forgotten the fact that fat actually is healthy and necessary for your system. Of course we are talking about “good fat.” The kind that is found in dairy products nuts and especially in avocandos, not Taco Bell.  After Tom’s negative reaction, I of course wanted an explanation.

Fats help your body to make tissue and biochemicals. Fat also stores energy, which your body will need when it is performing any form of physical activity that is general over an hour.  Fats have twice the amount of energy potential as carbohydrates and can actually help you perform better as long as you are maintaining a healthy level of fat in the body. No, eating McDonalds twice a day probably is not a healthy level. So now the crucial question. What is good fat, and what is bad fat?

  1. Fat-free does not mean healthy! Don’t be fooled by the low-fat icecream label or the fat-free yogurt. Most likely, the amount of sugar loaded into these foods is twice the normal amount.
  2. Fat can actually help you to lose weight! If you consume “healthy fats” like avocadoes and nuts, they can actually be more filling than regular fat-free foods. Lessening calorie intake is key to weight loss, not lessening fat intake. By eating healthy fats you can actually curb over-eating tendencies.
  3. Limit trans-fat. Trans-fat is a “bad fat.” This fat, often found in fast food and many processed items, should not be consumed in high quantities. It is harder to burn, and is usually the blame for weight gain.




Cutting trans-fat and saturated fat out of your diet is hard, but there are millions of websites and books that are dedicated to helping you do just that. I have compiled some of my favorite tips to help with the process.


  1. Try to lessen intake of red meat. Now, I’m not saying go vegetarian! Simply, lessen your portion sizes or stick to chicken!
  2. Bake, broil or grill instead of fry. Obviously, oil is chalk full of saturated fats. Dipping food in it might taste delicious but is horrible for your system! Don’t do it!
  3. Avoid cheese or cream sauces. I love creamy pasta sauces as much as the next person, but eating one bowl of pasta with cream sauce would be your entire healthy fat intake for the day. DON’T DO IT.
  4. Have full-fat dairy in moderation. Get most of your healthy fat from nuts and avocadoes. I would still stick to skim milk and low-fat yogurt.

Hope those tips help! Remember: get healthy fat from avocadoes and nuts and not from icecream and candy!


RCL: Statis

Whew. Holy confusing RCL blog topic. Although stasis confused me, it made infinitely more sense when the reading compared it to being essentially an issue.  Not only can stasis help us to really narrow down the issue of our paradigm shift paper and TED talk by focusing on specifics, but I believe that finding the stasis in our TED talk/paper can help us determine when exactly the paradigm shift occurred and what people think it has evolved into. Knowing when the paradigm shift occurred is crucial to our paper/TED talk because without it, we may not have enough information to back up out idea. By using stasis to determine all the arguments for and against our paradigm paper, we can also better contradict the opposing side and better enforce our ideal of a paradigm shift!  Having proofs to back up your stasis (thus backing up your paradigm shift) is also crucial. Without the correct evidence, we will be delivering completely ineffective TED talks after all.  Although long and dry, the reading about stasis provided us with 4 logical steps to take in order to correctly determine our stasis. By using the step system, we will be able to thoroughly research our topics and make it more specifically tailored and focused around our issue.

RCL Paradigm Shift Paper and Ted Talk

For some reason, the paradigm shift paper really got me thinking. Unfortunately, after trying to pick a topic right after my Passion blog post, I automatically shifted to food.

My first paradigm shift idea was the shift from a fast food nation to the nation’s more current health craze. Even McDonalds has joined the crowds by trying to put healthier options on the menu (or make more options appear to be healthier).  I would be claiming that the recent health craze in the United States has helped to revolutionize the fast food industry and has bought an increase in healthy eating. Some of the sources I could use to back up this work are the movie Supersize Me and the book Fast Food Nation. There have also been numerous FDA stipulations put into place in the recent years. Along with those sources, investigating fast food restaurants and their “healthier” menus would only prove my thesis that fast food companies are attempting to re-advertise to better fit public mentality.

My next paradigm shift was a little trickier to come up with. Because I have always found the outsourcing of American jobs fascinating, I wanted to investigate that. My paradigm shift would be based on the shift from US made products to jobs being given to overseas corporations (outsourcing). I think I would focus on the positives and negatives and how this paradigm shift is affecting culture and product quality in other countries and within the United States. I could use multiple articles to back up my research, as well as polls and consumer reports focused on outsourcing.

Did you know that 36% of your life is spent on sleep? Neither did I.  When I saw the Ted Talk “Why Do We Sleep” pop up on my page, I was intrigued. One of the first things I noticed that I wanted to include in my presentation was props and sound effects. A brain prop was used as well as the sound of the alarm clock. Finally, instead of boring words on a power point slides, pictures were used! I want to use color on my slides! I think both of my paradigm shift topics would be good for TED talks. I could use props and plenty of pictures to describe both! The speaker did use a paper with notes, and obviously I would be doing my presentation without. I think this will allow for more hand motions, however, and a better overall presentation.


It is almost that time of year! Halloween time (AKA eat as much candy corn and caramel as you can and then buy it after Halloween when it is on sale and eat it some more). I ABSOLUTELY LOVE Halloween. My Mother has an entire album devoted to my brothers’ and my Halloween costumes over the years. But let’s face it, the best part about childhood Halloween was the candy. We all came home and dumped the Halloween booty out on the table for sorting and prompt eating. Halloween is the gateway for the future eating festivities: Thanksgiving, Christmas and New Year’s. It is impossible to make it through Halloween without eating one piece of candy, but I am trying to make sure this year I don’t eat 16 pounds of it (yes, that actually happened one year). Here are some helpful Halloween eating tips:


  1. Eat those caramel apples…with minimum amounts caramel. Caramel apples have been a fall favorite since…well, ever! They are sweet, delicious and relatively easy to make. As long as you don’t slather four layers of caramel on the apple, these treats can also be nutritious. Apples are a natural form of sugar and although caramel is fatty sugar that I don’t suggest, it’s too good to not indulge in a little. 1033249144001_1927258276001_RM-caramelapples2
  2. Candycorn. Fall isn’t fall without candy corn! I am a strong believer in a healthy amount of fat and candycorn is just that. My only issue is keeping it to a maximum of 2-3 handfuls. With 3am study sessions though, it can get tricky! Try to keep the candycorn intake to one or two handfuls!Candy-Corn
  3. Trick-or-treat candy. Oh boy. I always ended up with piles and am fairly certain I will still somehow end up with a lot of candy this year! Luckily, I have developed a system. Give it away! That way you can save yourself the calories and make a lot of other people happy in the process. One of my suggestions would be to package it up and send it to friends who are at different campuses! That way they will get the enjoyment of getting a package AND eating candy. Of course this only works for friends who aren’t health freaks.
  4.  As always, try to fill you stomach with other fall goodies like apples and pears rather than candy! Currently in season and usually in all dining halls, these two fruits are an excellent substitute for any candy that you do happen to get your hands on in the coming weeks.
  5. Finally, indulge a little. Halloween is once a year. I absolutely refuse to not eat candy at all! You do need a quick energy pick me up sometimes!



I hope those tips help and that everyone has a fantastic Halloween. It may be a little early but heck! It is never too early to start eating candycorn….


Unit 2 Assignment

Shannon Greenbaum


Unit 2 Assignment

11 October 2013

Red White and Blue HOPE

Copyright infringements aside, the iconic “HOPE” poster of Barak Obama became an overnight sensation hours after its first printing. The image, which every politically interested person has seen, quickly morphed from a simple sketch, to a viral sensation and one of the Obama 2008 campaign’s most popular propaganda. How was a poster with only the emblazoned head of Obama thoughtfully looking off into the distance and one word emblazoned at the bottom able to create such a stir in a society that is known for its appreciation of details and that is constantly bombarded with political campaign slogans? Simple. The posters color scheme,  use of certain styling techniques, a simple one word logo was able to convey the rhetorical appeal President Obama to a skeptical audience.

The style of Obama’s “HOPE” poster is a peek into modern culture that artists have been trying to emulate for years. In todays fast pace society, simplicity is ingenuity. The particular style of the “HOPE” poster encompasses everything from color scheme to facial expression and posture. A good advertisement is one that conveys an entire message in one glance. In the “skater” image of Obama, he is printed only in red, white and blue, almost color scheme and block shadowing meant for a comic strip. Fairley’s three color scheme used in the poster, manage to draw the attention of the audience as well as convey a form of bipartisan government with only a single glace at the poster. By mixing red (the color traditionally used to represent the Republican Party) and blue (the color traditionally used to represent the Democratic party) Fairley manages to allude to a president that will be willing to overcome stereotypes and cross party divides.  The white in the poster also gives it the traditional “American” appeal by using the nation’s colors of red, white and blue.  After the Obama campaign faced harsh criticism for Obama appearing “un-American” by the initial absence of an American flag on his lapel, and his supposed falsified birth certificate, the poster seemed to be a depiction of “100 percent Americanism.”

With racial profiling also proving to be a hot topic in the 2008 election, the color scheme of the “HOPE” poster, also seems shifts the focus away from skin color and back to real American values. The color of skin should not be playing a huge part of any election as long as American ideals, represented by the red, white and blue are displayed in both candidates.

Along with the poster’s color scheme, the stance and facial expression of Obama also was used to persuade the audience of his leadership and comically take a swipe at some of his critics. Seemingly modeled after a poster of Lenin, the poster takes a comical jab at critics who suggested that Obama was a socialist intent on pushing socialist policies through the US government. Although playful and clever, this subtle hint at opponents was overlooked and was part of an ineffective rhetoric as it only was overlooked and seen not as a joke but as a representation of a socialist Obama.

The three quarter head shot of Obama is similar to that seen with Lincoln on the five dollar bill and with another similar poster that was made for the Kennedy presidential campaign. Also similar, is Fairely’s use of hatching. Hatching, a technique which is basically composed of tiny lines that are used to add detail, is used in the “HOPE” poster to dispel Obama’s inexperience. By using the hatching on the outer border of the face, Fairley adds depth to the image with also seem to depict a depth in Obama’s experience with politics. No more is he a fresh faced newbie but an experienced and somewhat aged politician.

Although Fairley’s artistic devises are important in delivering the rhetoric associated with the “HOPE” poster, Obama’s posture and facial expression also factor in.  With Obama’s posture mirroring famous and popular politicians and presidents, the message is that Obama will only continue to achieve what those two great men did. Obama’s uplifted expression pensively gazing off into the distance seems to exclude leadership and a strength that would be necessary to lead the United States.

Although not an original design, Obama’s sunset pin logo that was incorporated into the poster, is also used to convince the audience of Obama’s electability. A sunset is a symbol typically viewed with a new beginning or a new start. After a turbulent and unpopular end to the Bush administration, both candidates in the 2008 election sought to be recognized as bringing a breath of fresh air into the government. Obama’s campaign effectively communicated that message with the slogan “Change You Can Believe In” as well as the use of the sunset symbol. In the shape of a circle, or an “O”, the symbol ads more Obama appeal to the already overflowing poster.

Finally, once again drawing on the idea that simplicity is ingenuity, Fairley was able to channel the entire meaning of the Obama campaign behind one word, “HOPE.” Of course, by using only one word, Fairley also leaves a little of the rhetorical interpretation up to his intended audience. Is the audience supposed to believe that Obama is the hope that we have been waiting for or that the audience is supposed to be hoping for something in particular. By making the audience think about the meaning of the one word logo, Fairley effectively made his advertisement stay in the mind of its’ audience. By using once word easily emblazoned across the bottom of the poster, HOPE also became interchangeable with words like “PROGESS” and “CHANGE” that was also expected to influence voters.

By using styling techniques such as color scheme, hatching and body positioning, Fairley was able to effectively able to downplay most criticism to Obama’s campaign and market Obama as a seasoned leader whose American values made him ready to be the next President of the United States. By using a simple, interchangeable one word logo, Fairley also was able to make the audience think about the Obama campaign’s message and make it more marketable. By combining all of these techniques in one modern day poster, the “HOPE” poster became one of the greatest rhetorical campaign advertisement to date.


The Power of Honey Bunches of Oats

Sitting in my chair pondering blog topic ideas, I realized I was unconsciously eating handful after handful of Honey Bunches of Oats. Yes, the cereal. Yum. While stuffing my face and feeling horrible because of it, I decided to check my email andHoney_Bunches saw that I had received an email from my Athletic Association meeting group. The email talked about our group’s involvement in body image week. Oh the irony. Here I was sitting in front of my computer feeling like a complete fatty and loser simply because of some sugary cereal. After reading the email, I decided to take a break from eating my delicious cereal and devote a blog post to philosophic side of body image instead of food/dietary choices.

Body image is something I think everyone struggles with at some point in his OR her life. We are all guilty of harshly judging our own bodies and our imperfections. I am certainly one of those people. I never ever used to worry about my weight until, as a 16 year old, I went to Mexico for 4 weeks and somehow managed to gain 14 pounds of taco and enchilada weight. Did I love every single bite of Guacamole stuffed tacos? Abso-freaking-lutely. But, suddenly, my body decided to rebel and just store every little ounce of food I ate. Since that fateful trip to Mexico, I have always struggled with my weight. Keep in mind that struggling does not necessarily mean eating disorder (I love my food way too much to let myself to do that.)  My waist size can, however, sadly determine my mood any given day.  insecurity20ft20lg

But what exactly constitutes body imperfections? For me, imperfections are, but not limited to, my appendix scar, my wide shoulders, my height etc. However, looking from another perspective, my scar is actually an awesome story (no, I did not actually get stung by a jellyfishas I sometimes try to convince people), my wide shoulders helped me tremendously swimming and being tall is the best thing ever when you are stuck in the back of a crowd and can see over all the, excuse the expression, “little people.” Why do I find so much wrong with my own body when I should be perfectly happy? Millions of people should be debating the same thing.

So here is the challenge of the week. Wake up, look in the mirror and don’t focus on the flaws. Why bother? Everyone has something they should be proud of. Whether it is your smile, eye color, toned arms or even your fingernails that you just painted yesterday. Flaunt it! Be proud. Maybe if more people had decided to actually do this challenge earlier we would be a much happier as a society. If people judge you for your imperfections, go looking for new people! There will always be someone who can appreciate you just the way you are. There, how’s that for motivation blog post. And to think it all started with a handful of Honey Bunches of Oats and an email.  untitled

RCL Rhetorical Essay Ideas

This weeks RCL assignment was tricky. Although I could stick with my previous topic of Mike the Mailman and his use of rhetoric convincing people to use the postal service, I feel like that is still a little bit of a stretch to make. That being said, I now have to look for a brand new topic. Oh bother.

After pondering and pondering, my political science test eventually gave me some inspiration. The Obama campaign poster from his original campaign. This image of Obama in red and blue has so many rhetorical significances that would convince people to vote for him. The red and blue could symbolize him coming across party lines in an attempt to unionize the government.  His facial expression, with the stern look of a determined individual and the creases in his face implying wisdom, could also be used to influence voters.  The sunrise campaign slogan on his lapel symbolizes a new beginning and an end to the Bush administration’s unpopular policies. The large lettering “HOPE” at the bottom of the page is the main focus. For millions of Americans who had lost faith in the Bush administration and its ability to represent the public, the Obama campaign was the hope for a new beginning.


Those are only some of my ideas! I am sure that after more in-depth analysis and some research and I can come up with many more significances for the Obama poster.

Fad Diets Revealed

I am sure everyone has had those awesome advertisements of “LOSE 10 POUNDS IN ONLY 2 DAYS WHILE EATING CAKE.” Okay, so maybe that is a slight exaggeration, but seriously, that is pretty much what they say. We are a group of verfad_diets_dont_worky bright individuals, but I still feel the need to clarify. Those advertisements about fad diets are completely false. The vast majority of US citizens will try a fad diet at least once in their lifetimes. Unfortunately, the fad diets are just that, a fad. They are hardly good for your body and could actually cause you to gain weight. Here are a few of the most popular fad diets and why they do not work.

  1. One of the most popular diets currently is called the Paleo diet and is based off of a “caveman’s” diet. Basically, you eat food that only cavemen could eat; food that can be hunted and/or picked. That excludes all carbs and refined sugars. I actually tried this diet for two weeks this summer. The day after the two week mark, I ate so much bread that I was practically bursting. It is just not possible or healthy to cut carbs out of a diet. paleo-diet-is-it-healthy-360x240Of course, limiting carbs can be a good thing, but do not beat yourself up about a plate of whole wheat pasta! The Paleo diet does not have a significant amount of research to back it up, and research actually shows that whole wheat carbs are crucial for your overall health.  A version of this diet that would be beneficial would be to simply cut out refined sugars and limit yourself to whole wheat carbs.
  2. The Atkins diet, another popular diet that recommends unlimited about of eggs, meat and butter has actually been losing popularity due to a large amount of health specialists that have spoken out against this dangerous diet. Popular because it did not focus on limiting awesome foods like meat and butter, the Atkins diet has actually been condemned by multiple health specialists and the FDA. 2010093800atkins
  3. The Master Cleanse. The go to diet for celebrities like Beyonce and Justin Beiber. Guys, just because they do it doesn’t mean you should. With multi-million dollar health specialists advising them, celebrities often have a more tailored version of the Master Cleanse. This mixture of lemon juice, maple syrup and pepper might make the pounds go away at first, but as soon as the cleanse is ended, the pounds which just slither right back. This diet was originally meant to regulate PH levels in the body and was not supposed to be used for weight loss. Master_Cleanse

Moral of the blog post, don’t turn to fad diets to lose weight. Instead, develop a method that works best for you. If that method is calorie counting or simply limiting sweets, do it. Also, my saying no to ice cream has not gone as well as hoped. I am, however, down to 3 bowls a day and not 6 so that is a plus! keep-calm-and-forget-fad-diets