Cold Ones is one of the most recent channels that I have watched consistently, as I discovered them just a little less than a year ago. To establish context, Chad, a friend of one of my favorite content creators, Maxmoefoe, got banned on Twitch and had to find another source of income. Chad, the friend, decided to capitalize on the growing popularity of talk shows and podcasts, and created his own, Cold Ones, but with an additional twist. Everyone featured on the show had to continuously drink throughout the interview, which made it more discombobulating and hilarious to watch the longer a viewer watched.
After having Max on for the second show, Chad decided to keep him on as a co host, and the two make a great pair, sober or inebriated. Having been friends ever since the golden age of YouTube, read more about that here, the two producing content together again was a fantastic nostalgia trip for me. After a three-year lapse of posting on his main channel, seeing Max going back to creating boundary pushing content was enough to support both of their careers with this talk show.
The structuring of the show is one of its best features. The interview starts off relatively stable and conventional as the guests and hosts have a beer or two. Chad and Max ask guests standard questions akin to the ones other talk show hosts use. Additionally, for most of the guests the co-hosts also show them around Australia and hang out before filming the show, a topic they might reference as well during the beginning.
As the drinks hit, the hosts are able to ask more and more risqué and inappropriate questions that other shows do not give the light of day due to monetization concerns, which drastically differentiates Cold Ones from other mainstream podcasts. In a sense, the structuring sort of reminds me of a tamer Eric Andre show but with a touch of alcoholism. The nostalgic 90’s set provided by CoolShirtz that they utilize which showcases an N64 game being played in the background alongside neon lighting and directing towards the channel logo also sets apart the brand of the show.
On a more personal side, both of the hosts and their friends five years ago had to deal with YouTube’s altered demonetization features, and as a consequence, many had to either stop uploading consistently, or leave the platform entirely. It’s nice to see a few of them back alive and kicking it no matter how hard the algorithm tries to bury their content. The two are back at it again and continually test and push the boundaries of content creation on the video streaming site, and now have stable incomes through Patron and sponsorships so that they do not have to solely rely on Ad Sense monetization.
Help enable their alcoholism: (WARNING! The two are very comfortable with the concept of free speech, so they may say things that might offend some viewers. If you are cool with that, watch these men grog, clog, egg, leg, and jeff)