This week I’m going to take a shift away from featuring my favorite comedic youtubers to delve into a more mainstream genre of content creation, technology reviews and impressions. I am confident that I have seen his videos appearing in my recommended feed for the past year, but I only recently began to watch MKBHD’s uploads on a consistent basis.
My first reaction upon viewing was the amazing production quality, seamlessly clear transitions, and the contrasting sentiments of simplicity and eloquence that Marques established in every video. With every facet of commentary, there is always a balance between establishing direct engagement and incorporating individual style. From what I have seen in many online creators who publish content about happenings in the tech industry, there is an imbalance of being too direct and straightforward, which leads to a surplus of average videos covering the latest developments in the industry. And the troubling thing about this evolving scenario is that the creators are rewarded with millions of views for following this archetype due to the popular demand.
This is my reasoning for why I hold Marques in such high esteem even though he is in one of the most over saturated genres of online content. While he still creates videos on the latest developments in tech, as demonstrated by his recent review on the Samsung Galaxy S20, you must find some way to pay the bills. But, he doesn’t sacrifice the personality of his channel and center his consistent upload schedule solely on new phones or PCs or other appliances. He covers unique models of technological devices that stem from XiaoMi, Oppo, Huawei, and Motorola. If you were to look through the 10 most recent videos on his channel, your takeaway wouldn’t be that Apple, Samsung, and Microsoft are the only companies that have review worthy devices.
Another commendable aspect of Marques’s reviews is that he expresses what he dislikes about a product without overshadowing its other positive features. He straight up tells you the one aspect that he disagrees with, whether it is a stylistic, comfortability, or technical issue, and furthermore clarifies suggestions that would also make whatever he is reviewing more attractive to consumers. Vice versa for when he discusses the affordances and benefits of devices. His content is proof that reviewers do not have to play up reactions in order to garner a consistent audience.
In truth, I wish that I had discovered MKBHD sooner. The commentary, visuals, and variety of content are all pristine, and I ultimately factored Marques’s opinions into my individual research of purchasing a new phone. Check out his channel if you are even remotely into unique technological developments!
Check out some of his videos below!
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