Name brand have a huge stake in the market that is both men’s style as well as women’s. One cannot go long without hearing the name “Gucci” be used in a sentence, maybe describing the new $100-dollar t shirt they bought from the store, or perhaps describing their current situation as “all is Gucci bro”. Today, will discuss the hype in men’s wear, from the top fashion houses such as Gucci and Tom Ford, to the streetwear labels that rule the scene such as Supreme and Off White. Ill attempt to shine a light on the potential damage that they incite and create on style, but give credit where credit is due, and point out their benefits as well
It is easy to see why top fashion houses like Gucci or Louis Vuitton get a bad rep. A simple hoodie with the Gucci logo, one of their best-selling items in 2018, retails for $1280. If your first thought is not something along the likes of “but why would anyone ever??”, then you have more money than me, good for you.
Now, no kind of quality will ever justify paying 4-digit numbers for a simple hoodie. When one buys these type of pieces, they buy them for the prestige that comes with the hoodie. It’s an exclusivity, an attempt by many to portray themselves as powerful or rich, yet it, at many times, has the opposite effect. Gucci is not the only culprit by any means, for brands like Louis Vuitton and Fendi have always exploited their very recognizable logos to sell more merchandise at a higher retail price. Yet, there is a side to high fashion that is rather left untouched and unnoticed, a side in which the people buying the clothes don’t do it for the brand name, but for the appreciation of the specific piece they’re buying. When one enters such a store, you’ll be sure to find exotic jackets, handmade shoes, bespoke suits and more; All hand-stitched, worked by specialists, taking 10 times the amount of time it would take for an all machine process to create the “same” product. That’s a good reason to drop thousands of dollars in these brands, for the satisfaction of knowing that you have something unique, part of you and your personal style, and not some regular hoodie with “Gucci” stamped across the front.
Now, the above brands have a history of being high quality and exclusive to the rich, embodying the idea of luxury. Hype brands, however, are rather new, and have introduced a whole new meaning to dropping 4-digit numbers on a hoodie. Take these two brands, for example. Supreme is infamous for being worn by teenagers and young adults across the world, with shirts ranging from 200 to over 1,000 dollars in resale. However, that’s resale. Supreme t-shirt usually goes for 60 dollars retail but are produced in such low quantities that it’s almost impossible to grab one the day they launch. That is where the hype comes from, driving people to pay, at times, 20x retail on a simple t shirt or hoodie. Now take the brand Off White. Their clothes already start at a ridiculous price, ranging from $700 jeans to over one thousand dollars for shoes. Off white is, however, much more luxurious in their craftsmanship, with past designer Virgil Abloh having been picked up by Louis Vuitton just this year. The brand brings forth more unique piece than Supreme does, going back to that idea of singularity and personality in style. If one must drop exuberant amounts of money on pieces like these, they must feel unique to the wearer, and be something other than a simple logo t shirt.
Paying college tuition levels of money for luxury clothing is not a sin automatically. As long as one understands the history and truly justifies their purchase, it’s no biggie. However, if you instead wish to pay close to $1300 dollars to be a walking add, then please be my guest.