We all know that we normally wear dark colors to funerals and bright colors to weddings, but why? What is it about colors that communicate a message to others? Colors are such an important part of our world and society, from marketing campaigns to clothes to cars, it seems like colors are a major selling point wherever you go.
Red signifies power, passion, love, war, energy, and intensity. It is a very emotionally intense color which rises heart rate and metabolism. It has a high visibility and it found in many national flags. It is widely used to promote warning signs, energy drinks, and passionate love.
Orange combines the energy of red with the happiness of yellow, creating joy, happiness, and creativity. It gives the impression of heat without being as intense as red. It stimulates appetite and is associated with healthy foods. It is often used for promoting toys and food products. You will find it on many restaurant logos.
Yellow is also associated with energy, as well as intellect and happiness. It generates muscle activity and brain stimulation. You should avoid using yellow if you want to communicate stability and safety. Yellow is used most often on leisure items and children’s products.
Green says freshness, fertility, and natural. Lighter greens make you feel safe, and dark green is often associated with money and wealth. It is the most restful color to the human eye. You should use green for medicine packaging since it is a “safe” color.
Blue is the color of depth and stability, like the sky and ocean. It slows the metabolism and calms you down. It is a masculine color, deeply accepted among males. Avoid using blue to promote food, because it suppresses appetite. However, you should use blue for travel, cleanliness, or a high tech product.
Purple is the recognized color of royalty, power, and luxury. Purple is better for women’s designs.
Black symbolizes power, mystery, and evil. It denotes strength and authority, and also the unknown. It gives the feeling of perspective and depth, and can make you look thinner. Combined with more powerful colors, it mixes to be a great color scheme.
White is the symbol for light, pure, innocence, and virginity. These are all reasons that a traditional wedding dress is white. It is considered to be the color of perfection. It should be used to promote clean or pure products. It would be appropriate to use with medical products, salons, dairy products, and low-fat foods.
So, you can tell a lot about someone depending on the colors they choose to wear, and you can also use colors to your advantage to communicate subtle messages or make other people feel a certain way toward you. It’s all in the eyes!