According to Dr. Bahador Bahrami who has done research on this topic, our brain is able to register the subliminal messages, however there is no proof at the time that it affects our buying decisions. Dr. Bahrami also found out that when the brain is occupied with difficult tasks it cannot register subliminal messages. His research consisted of subjects looking at through specialized glasses that were supposed to prevent the brain from localizing the images. He would be reading the brain using fMRI scans to check out brain activity.

I think that this study was well done, however many well done experiments could have possible faults. In this one I think that the fault could have been in reading the brain activity. In a world where we are currently finding out more information about the human body, especially the brain, it is hard to guarantee 100% that the readings from the scan can lead to causation in this case. 

If subliminal messages actually do work, is there a possibility that it is everywhere around us and we just don’t know it or pay attention to it? I think that there is a chance that many people don’t notice the subliminal messages and there are some people that do see them and don’t notice that they are subliminal. I’m sure that if you have heard of subliminal messages then  you have heard of the supposed messages in the Disney movies that you have never noticed before until someone pointed them out to you. That is how I think subliminal messages work in real life. I think that they don’t have an effect on us until someone points the message out to us and it causes us to appreciate the brand’s efforts at advertising that they have put forth and fall victim to the company’s product.