Have you ever wondered why McDonald’s, Burger King, and Wendy’s all use orange, red, and yellow in their logos and advertising? The truth is, that the these colors supposedly trigger hunger in most people. I know for a fact when I drive past these food chains I always get a little hungry; however, I never believed it was because of the colors incorporated in the logos. If this is true, than that’s definitely some smart advertising. But that made me wonder, how does simply seeing a color spark an appetite?
According to bluesky-web.com, color has an incredible effect on your mood, perception, and likes and dislikes. Red, according to azscience.org, make your heart beat faster and yellow gets your metabolism going, so the combination makes ones hungry. The red easily gets people attention, increases energy, and causes excitement. So, these colors release certain endorphins in your brain which make you hungry. To me, it still seems ridiculous that a color can have a scientific reaction on your appetite. Next time you drive by one of the bright fast food chain’s bright signs you’ll be aware of your instant drive for the fatty foods.
“Color Psychology.” Color Psychology. N.p., n.d. Web. 16 Sept. 2014.