Looking at the brown, crisp leafs lying on the ground; I know that another winter is coming. When the temperature outdoor is only 2 degree, it seem reasonable to put more energy to our body to help us defense cold wind, but when you seeing the model in the first sheet of makeup magazine, do you still want to eat that much? Or the only thing you want is the perfect body like the one shown by media?
Still models in magazine is maybe one of the reasons that people are willing to be addicted by those colorful sheets, especially for women. Described by those medias, like TV or magazine, they became the standard of “beauty” naturally, and the women with normal body shape seems not normal anymore when compared with those slim model, and the following reaction to most of women would be the promoting body dissatisfaction, that they start to feel bad for their own body shape. Is there any relationship among media exposure and body dissatisfaction? Can the magazine viewing directly lead to women’s reaction about their own body? Maybe we can find the answer in one research published in the Health Communication. During this online study, researchers organized 51 college girls as information resource, and they were asked to view 16 sheets of magazine one person per day for 5 days. When the research ended, those girls handed in their report about the question “how you feel like when compared with the models”, and unsurprisingly, “those models body are far more slim than mine” became the classic answer. “Via social comparison (the process that young female viewers compare their own bodies with those frequently depicted and reinforced in the media)(Media Effects Research by Glenn G. Sparks) to achieve self-evaluation can make female readers decrease their satisfaction to their out looking, and more likely to diet” said by the research organizer Silvia Knobloch Westerwick, the professor in Media college of Ohio State University. Once the body dissatisfaction is created, there’s depression, eating disorders as by-product showing up, and affect female readers life badly.
Besides the conclusion brought up before, there’s another discover as a keystone in this study that as time of magazine reading going on, the reaction of those women was turning on to self-motivation pattern, in another words, after the long time seeing, women started to believe that they can have the body shape just like those model through certain ways like diet, and this might be one way to encourage women to lose weight.
Although with the delicate design, this research still has its disadvantage. The most obvious one is self-report problem. In order to achieve self-beautify, women in this research easily tend to report themselves to a good side, and this can make big influence to the final conclusion of the study. Besides, 5 days research time is relatively short and cannot exclude the influence of chance.
As a conclusion to this article, watching too much magazines is not good for women to build a correct self-evaluation, although sometimes it is thought to be a way to encourage readers to lose weight. Closing the magazine and taking a walk outdoors might be the better choice for the women inspiring perfect body shape.
Media Effects Research by Glenn G. Sparks Second edition