Insanity is one of the most known exercising programs in the world. It was a paradigm shifter because it completely inverted the conventional exercising programs and techniques. The reason why nobody had ever really created a fitness plan so effective as these one is because the difficulty involved in performing this program is by far harder than any other long-term fitness program created before it. The majority of people creating a new habit of exercising, or even leveling up on the intensity of their training, when committing to this program wouldn’t have persisted to continue with it simply because it is very hard for beginners or people not accustomed to this level of activity. At first no-one really sees big results that motivate us to keep going further into something we’re unskilled at. But very efficient advertisement techniques and a smart use of the media created a trend on the consumption of its products. People that managed to abide to this heightened routine later on went creating influential testimonies and so the trend began to gain more strength. People generally get their motivation regarding exercising the body in two ways: by experiencing their own results or by subjects having performed the activity desired and showing results wanted by potential participants. A genius marketing strategy created this appeal by rewarding insane practitioners if they posted before and after the program pictures of themselves. Reward like small monetary reward or gray t-shirts were given away by the beach body company that sell the whole Insanity program. Another thing this company did was offer a 60-day 100% money back guaranteed. So with the before-and-after pictures, the money back guarantee, and a pure motivation of getting healthier or a better body abetted with the constantly uprise in sales and amount of people using there product.