Ever since I was around eight years old I always had an interest in fashion and what is in/out. My favorite thing to do was and still is going shopping with my mom. Every saturday we would either go to the mall or boutiques in my home town.
Over the years trends change and what was in style last season might be completely out this season. I often wonder how this can happen, who sets the trends, and why do some disappear so quickly. It also confuses me how somethings that were so “in” decades ago can magically just come back in 2016. For example: Juicy Couture track suits were such a popular fad in the earlier 2000’s and over the years Juicy still existed but the popularity faded out. This was mainly because Liz Claiborne bought over Juicy and her stuff is sold in JC Penny’s, which is less expensive than where Juicy was originally sold. After a couple of years Juicy Couture was removed from high end department stores such as Bloomingdales, Nordstrom, and Neiman Marcus due to this. Now in 2016, they are making a come back and are now back in Bloomingdales for a similar price to what they used to be. I have yet to see anyone wear one, but have no doubt that they will soon be as popular as ever this fall and winter. Another interesting trend back in style are flare jeans. They were extremely popular before I was born in the late 1900’s, and are back in style and sold in almost any store containing jeans like American Eagle, Abercrombie, Bloomingdales, and much more. They are popular for going out with wedges, sandals, or even flip flops.
I am always curious as to how these trends find their way back and what makes something popular to wear. After reading this article based on the science behind fashion, I realized it has a lot to do with strategizing. Algorithms are used to find patterns that may not have been used for a while to create a trend people will be interested in, for example: tie dye. Analyzing historical data and social media is crucial for planning the next seasons successful line of clothing. Another factor in the process is price. Price is major when deciding what fabrics to use, where to sell and whom will buy it. It is important that extremely expensive items are sold in stores that people who spend lots of money on clothes will look at. Also inexpensive clothes should be put in inexpensive stores to create a balance for the production process. If too much inexpensive clothes are put in high end stores then people will be more interested in that rather than the expensive goods. Merchandisers can also do something called statistical analysis on a product based on its size, color, and other factors written on the tag to see if it is a good seller or not. It is difficult to create trends especially when people have so many different tastes such as preppy, or edgy, which is why there are so many stores to satisfy everyone and their fashion wants.