Research done in 2013, found that the average American woman will spend $15,000 on make-up during her lifetime and at least 20 minutes a day applying it. As a girl I understand the struggle of spending way more time and money than I should at Sephora/Ulta, trying to find the perfect lipstick shade or foundation for my skin type; the struggle of accidentally waking up late and quickly trying to make that perfect eyeliner wing. But, why? Why do women put so much effort into making themselves look “good” – aren’t we all perfect the way we are?
A BuzzFeed survey asked women why they wear make-up and among the responses were “because it’s fun” and “because it makes me feel more confident”. I think these are in fact the two main reasons and so I’ll be looking at them specifically. In today’s world, confidence is considered the key to success, so it makes sense women spend that extra time doing whatever they need to, in order to feel better about themselves. On average, women look at themselves in a mirror 16 times a day and unlike men who look at themselves to admire their favorite features, they focus on their insecurities. A poll done in the UK, showed that 85% of women said wearing make-up helped them feel better on a bad day and 78% believed wearing make-up meant they would be treated better by other people.
YouTube sensation, NikkieTutorials created the movement, “The Power of Make-up”, where she films herself applying make-up to only half her face. The point of the video was to show her viewers that make-up is supposed to be fun and it’s okay to experiment with different products and create super dramatic looks. Photographer, Steve Osemwankhae made a series featuring a hundred women with their bare faces and thoughts on wearing make-up. The most common comments made were about self-expression, having fun and actually being okay without any make-up.
This video by Em Ford went viral a few months ago so you might have already seen it but I think it perfectly captures what girls often feel. (You should definitely watch if you don’t understand why girls wear make-up.)
Regardless of whether you wear make-up or not, remember you are beautiful. (That sounded a lot less cheese-y in my head, haha).