The iconic red lip. The iconic red lip was worn by Marilyn Monroe, one of the world’s most famous sex symbols. Men were swooned by her in the 50s, perhaps it was her unbelievable body, or maybe it was her red lips and her desirable red dress. This leads me to ask an interesting question. Does the color red enhance a man’s attraction to women? The answer is yes.
Andrew Elliot and Daniela Niesta, University of Rochester psychologists, led a study in 2008 testing men on their behavior towards the color red. During these experiments, evidence revealed that men became more attracted to the same woman wearing the color red, and they did not even realize it. In the first study, men looked at a woman in a photograph framed by a variety of colors. Of course, the woman framed in red was at the top of the men’s charts. For the other part of the experiment, the woman in the photographs wore different color shirts, such as red and blue. This time around, the men were asked about their intentions regarding dating, rather than attraction alone. Men responded that they would pay more on a date with a woman in red (ladies, start wearing red on your dates). Ultimately, the experiment led to the conclusion that the woman framed in red and the woman wearing a red shirt were rated significantly higher than the other pictures that were not affiliated with the color red.
The “red” effect only changes male perceptions towards females, not female to female. This study shows that red enhances positive feelings towards women, making the women become more attractive and sexually desired.
So the next time you ladies decide to wear a red dress out in public, be sure to look at the men’s jaws drop as you walk by.