It’s that time of year when all you hear is christmas music everywhere you go. Most people love it, while others despise it. With christmas time comes the holiday smells, christmas music, hot apple cider and the best of all those department store sales. Department stores are fairly busy during the holidays because of christmas shopping so they do anything to draw the customers in as they fight the other stores. For me and my friends just listening to christmas music can put us in a good mood. This is because of the large amount of dopamine released by the brain when listening to music. I wanted to research and see if listening to holiday music can change your mood.
In a study that I found while researching, scientists wanted to see the relationship between christmas music and scents and the attitude of the customers while shopping and how much they purchased. The alternative hypothesis of the experiment was that the christmas music and scents would increase the amount that the customers would purchase and make their shopping experience better. The null hypothesis of the experiment was that the christmas music and scents would not affect the customer’s experience and would not change how much they purchased. For an effective experiment the scientists set up a controlled environment. The sample included 140 graduate students who celebrated christmas.
Before the contestants entered the room 3 christmas scents were sprayed. For the music the scientists starting played two cd tracks, Amy Grants “Heart in Motion” and “Home for Christmas”. These songs began playing before the participants entered the room that way they did not know it was part of the experiment. The dependent variables in the experiment were the retail store setup and its merchandise. The participants were let into the store in groups of 5-10.
The data of this experiment concluded that when the scent was sprayed and the christmas music was playing it led to more favorable evaluation of the environment, it was overall more pleasurable for the customers. The scent had no effect at all when it was not paired with the music thus confirming the alternative hypothesis. The scientists discovered that when there was no music present but the scents were present there was less intention from the customers to visit the store. An example of a store that does this is Michael’s the craft store. During the holidays I would always remember that this store had the most potent holiday smell and they played christmas music constantly. It drew in many customers because the store was always crowded during the holidays.
Christmas music can definitely affect your mood whether your shopping or just driving in your car. Here are some songs that will help get you into the christmas spirit if your not already there.