Many Brands cannot just assume their social media conversations need as much care as their traditional print and media campaigns. In fact, the argument should be that social campaigns need to be even more carefully conceptualized and executed. Otherwise, a misstep can become a catastrophe for a company, and the resulting firestorm will become even more difficult to extinguish.

That’s why I chose the popular known offensive post that was made by Dove company

Introduced in 1957, Dove has become a global presence in the industry with its products sold in more than 150 countries. The brand offers personal care for women, men, and even babies. The Dove name and logo is a symbol of peace and goodwill, after all.

The Dove brand sheepishly admitted Saturday that it had “missed the mark” with a not-so-vaguely racist advertisement that made it the latest target of consumer rage but angry and befuddled Dove lovers spent the weekend wondering what mark Dove was trying to hit in the first place.

This Ad looked so racist and offensive but not everybody felt that way. Many said there was nothing wrong with the commercial, people should do better and not over think things. Meanwhile a lot black women concluded that Dove was advertising Body wash, which meant that the product removed dirt/ has the ability to get you clean, POINT BLANK!”

The ire-inducing advertisement was released Saturday afternoon. The first frame shows a dark-skinned woman in what appears to be a bathroom, a bottle of Dove body wash in the lower right-hand corner of the frame. In subsequent frames, the woman reaches down and lifts up her shirt (and apparently the rest of her skin/costume) to reveal a smiling white woman. Offended social media users erupted, and the company quickly apologized. 

The question is what do you guys believe?