Oral Content:
Topic: Companies and brands in the fashion and beauty industries have started using more racially diverse representation for their products.
Purpose: To analyze the reasoning behind more racially diverse representation in the fashion and beauty industries.
Thesis Statement: Brands of the fashion and beauty industries are utilizing more racially and ethnically diverse models in advertisements and fashion shows, as well as developing products for a more diverse group, in order to appeal to a larger target consumer and meet the needs growing minorities and diverse groups.
Introduction:
Attention Strategy/Orientation Material: Start off by comparing the differences between representation in two fashion show images: one from 10 years ago and one from 2019/2020
*Visual: Slide will show side-by-side images of models in a fashion show from previous years and models in a more recent fashion show (2019/2020).
Body:
Main Idea: The U.S. is more diverse than it has ever been, and that diversity will only continue to increase with younger generations.
Support: According to the U.S. census, nearly one in ten Americans now identify with a race or ethnic group that is not white.
Support: Data suggests that the 2010 to 2020 decade will be the first in the history of the country in which the white population declined.
Support: Younger generations, ages 16 and under, are more diverse than ever with less than half of their population identifying themselves as white.
* Visual: Slide will show graph of data of minority vs white population in the country
Main Idea: Companies in the fashion and beauty industries are including more diverse representation in models and products.
Support: In the 2019 New York Fashion Week, one of the largest events in the fashion and beauty industry, 48% of the models featured were from minority groups
Support: There were twice as many models of color on the runways of Fall 2019 as there were in Spring 2015, with numbers jumping from 17% to 40%.
Support: Zendaya’s collaboration with Tommy Hilfiger, a staple brand in the industry, featured solely black models of all ages and sizes.
Support: The shade inclusion in Rihanna’s line of Fenty Beauty sparked major makeup brands to widen their shade range.
*Visual: Slide will show images from the 2019 New York Fashion Week, models displaying Tommy Hilfiger and Zendaya’s collaboration, and an image of Fenty Beauty’s shade range/models.
Main Idea: The case of representation in the two industries is simple economics. By not including diverse representation and appealing to rising minority populations companies are losing out on potential profits. Diverse models and product design are needed in order to sell.
Support: Beauty brands were forced to adapt and improve their products by expanding their shade range to keep up with the competition of Fenty Beauty, or else they would lose sales to the lather.
Support: The buying power of people of color is growing significantly faster than that of the white population, the implication for fashion players is that sales rise significantly as more customers feel visibly represented and aligned to the brand in terms of shared values.
Support: Exclusion is costing companies potential profits that could have been made by being more diverse.
Visuals: Slide will show a graph of profits made by companies with diverse representation vs without (I do not have this graph, but I will try to find one)
Conclusion:
Concluding Remark: With minority groups increasing rapidly, especially among upcoming generations, companies and brands will need to continue to meet the consumer needs of the diverse population, and therefore continue to increase their amount of diversified representation and products in order to satisfy potential consumers.
(I could not figure out how to do side-by-side columns to show the visual content next to the oral content like in the example outline, so I just put it underneath.)