By Sara Paige, MBA Class of 2010
On Friday morning, the WMBA and the Marketing Association welcomed Rich Pilston from DuPont for a case study and lunch. Rich talked for some time about business to business marketing, and the challenges that come for marketers in that field.
My favorite takeaway was that because the economy is so bad, we future marketers have the opportunity to take all the credit when business improves. What a great silver lining! Continue reading