Market Sharing

By Sara Paige, MBA Class of 2010

On Friday morning, the WMBA and the Marketing Association welcomed Rich Pilston from DuPont for a case study and lunch.  Rich talked for some time about business to business marketing, and the challenges that come for marketers in that field.

My favorite takeaway was that because the economy is so bad, we future marketers have the opportunity to take all the credit when business improves. What a great silver lining! Continue reading

… And we’re back!

By Sara Paige, MBA Class of 2010

I’ve said for some time now that when we are in the midst of this program, time starts to slow down to the point where it only passes in the smallest of increments.  That was certainly not true of the holidays, which seem to have flown by at the speed of light.  As fleeting as they were, it does seem to have done the trick:  the reset button has been pressed and in the MBA Commons there is a certain relaxed quality to everyone.  The cynic in me knows it won’t last, but I am enjoying it just the same. Continue reading