By Phillip Jarpa, President, Marketing Association, MBA Class of 2011
Summer Series – Kimberly Clark, Paraguay
For the last 2 months I’ve been immersed in the jungles of Paraguay (both urban and rural) trying to unveil and understand the mystery that is woman. I am on a quest to understand how women decide among products that are so intimate, so personal, and vital for her confidence self esteem and even health – and why isn’t this process even more complex? This is my job as an MBA Intern in Kimberly-Clark Paraguay, Continue reading