If you are an avid NBA fan, this new addition to the league is most definitely for you. The NBA has decided to implement an In Season Tournament for the upcoming NBA season.
How it Works:
Essentially, there are certain regular season games that count towards the tournament. The more wins you have, the farther you will make it to potentially win. The players are more invested as well, as each are entitled to a $500,000 cash prize for winning. This tournament is separate from the normal playoffs, and does not affect it.
Image of Commercial Promotion:
Link to the In-Season Tournament Promotion
More Buzz on the NBA:
With all this new news of the tournament, the NBA has been getting more and more buzz. People are more interested in this extra bracket tournament. It gives a March Madness type of feel with single elimination, as the best team is not necessarily projected to win. Anything can happen on any given night, giving one team advantage over another.
Marketing and Sales Promotion:
With the new tournament, this comes with a plethora of potential marketing strategies. So far, they have come out with new commercials, social media posts, and many other ways to advertise. I have actually enjoyed all of the content thus far. They have been very creative with the promotions, catching the eye of the consumer.
For the tournament games, each team has its’ own specialized court. Anytime a viewer sees the court, they know that they are currently watching a tournament game. It is the same viewing experience, but the viewer knows in the back of their mind that it has more impact.
Each In Season Specialized Court and Brackets: