In the Keywords chapter “Trust” an important question was proposed.
When speaking to an audience, how do you get them to believe what you’re saying?
In the article, the answer to this question was to use Aristotle’s tactics of rhetoric- logos, pathos, and ethos; strategic writing and speaking practices that are designed to evoke emotion, trust, and connection in an audience. When applying this assessment to my own life, I reflected on the use of pathos- the rhetorical use of emotion- in one particularly well-done speech during my high school graduation.
My graduation ceremony experience was an overwhelming day of pent up expectations, stress, and way too many flash pictures. Looking around me at the sea of my peers dressed in their monochromatic graduation gowns, and then looking upwards to see all of their respective family members peering down from the seating above, I vividly recall the increasing pressure to take in every second of this once-in-a-lifetime moment. The loud orchestral music playing and the bead of sweat dripping from my graduation cap all caused me to feel disoriented.
The school shuffled through its initial few speakers, a few of those including the superintendent, a couple school board members, and the principal. Despite all of these speeches being well written, and filled with endearing words of congratulations- I still struggled to connect, despite my efforts to feel sentimental. As soon as Lawrence Liu, the designated class speaker, stood up to the podium- my mood instantly changed due to his impactful use of pathos techniques off the bat.
In the Keywords article, a factor of effective pathos includes the assessment of an audience. A speaker must understand the emotional state of its audience members, and then analyze how to convey their words in a manner that appeals to this general mood. As a student, Lawrence clearly realized that his peers were getting slightly tired of the recycled and generic speeches, and he approached the microphone with a large smile, kickstarting his speech with hilarious shoutouts to notorious members of our graduating class, bringing initial humor and lightheartedness to his delivery.
A second key takeaway from “Trust” was that audience members are much more likely to connect to a speaker’s emotion if they genuinely believe the speaker feels that emotion as well. Lawrence quickly established a deep emotional connection with the audience after his few funny opening lines. Continuing with his theme of name dropping well known people around the district, Lawrence began to tear up as he thoughtfully delivered thank-yous to teachers who had an impact on him. Seeing the genuine emotion in Lawrence’s face, paired with his slow and meaningful delivery of his appreciative words, brought me to reality. Especially after Lawrence emphatically praised the AP Government teacher who had helped so many students, including myself, during a stressful senior year- I found myself crying just as much as him. Looking around the audience, I was awestruck to see both football players and chess team champions all masking teary eyes.
In conclusion, through the use of appropriately assessing an audience’s emotions, and then artfully responding in an appealing way, Lawrence was able to captivate an audience of shifty and emotional teens, and truly connect with them. I think I can speak for every senior in the audience- Lawrence’s speech was unforgettable. His well tailored delivery impacted every student in the audience, and was the best example of pathos I had ever encountered.