One idea I had for paper 1 was to do an Axe Body Wash commercial. The commercials done by Axe try and persuade teenagers and young men to buy their products so they can smell nice and get the ladies. In the specific commercial I am thinking of a young man puts on his Axe Body Wash and then is chased down the street by a pack of young, desirable, women. This ad appeals mainly to logos and ethos, playing on the emotions and logic that the ad brings. The emotion that the ad brings is humor which interests and hooks the viewer into the product. The ad then uses the logic that if one uses Axe Body Wash women will want them.
Another idea I had was the interracial Cheerios commercial. This ad was recently deemed controversial by many people over the internet because it used an interracial family in the advertisement. I believe that having an interracial family really brings a lot of ethos to the table. It shows that no matter who you are; black, white, male, female, young, old, everyone loves Cheerios. It also uses the classic Cheerios logos that if you eat Cheerios you will have a happy heart and lower cholesterol therefore helping one live healthy and for longer.