Are Organic Foods Over-Hyped?

Virginia Ishler
Dairy Complex Manager
Department of Dairy and Animal Science
Penn State University

News media has a tendency to portray certain aspects of agricultural production either positively or negatively. Doug Powell, an associate professor of food safety at Kansas State University co-authored a paper on “Coverage of organic agriculture in North American newspapers: Media – linking food safety, the environment, human health and organic agriculture,” just published in the British Food Journal.

Powell examined how organic food production is portrayed in the media. The paper is based on a study Powell conducted from 1999-2004 with two colleagues at the University of Guelph in Canada, Stacey Cahill and Katija Morley. Cahill was one of Powell’s students at the time. The team explored how topics of organic food and agriculture were discussed in five North American newspapers. Using the content analysis technique, the 618 articles collected were analyzed for topic, tone and theme regarding food safety, environmental concerns and human health.

The authors concluded that articles about organic production in the selected time period were seldom negative. Organic agriculture was often portrayed in the media as an alternative to allegedly unsafe and environmentally damaging modern agriculture practices. That means organic was being defined by what it isn’t, rather than what it is, noted the authors.

The United States Department of Agriculture (USDA) has repeatedly stated that the organic standard is a verification of production methods and not a food safety claim, says Powell. “Food safety was the least important in the media discussion of organic agriculture,” he says.”  The paper reported that 50% of food safety-themed statements in news articles were positive with respect to organic.

People have many choices on the type of foods they want to purchase based on many diverse production systems. USDA has measures in place to ensure that food produced from these various systems is safe to eat. There are challenges and benefits with any production system, and the media should be presenting a balanced view about this topic to readers.

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