Category Archives: Grass-Fed Beef

Telling the Grass-Fed Beef Story

Dr. John Comerford
Associate Professor and Extension Beef Specialist
Department of Dairy and Animal Science
The Pennsylvania State University

Beef customers are being told many things about their food these days.  The advertisements for beef products shout this product is safer, this one is healthier, this one is better for the environment, and many other claims of value.  Mary Lou Quinlan, founder of the marketing company Just Ask a Woman, told attendees at the Food System Summit 2010 about research conducted from January to June indicating that the pressures of a bad economy, media stories about unsafe food, confusing and misleading labels and even friends questioning their food choices on Facebook all figure into beef purchase decisions. How can a customer sort all of this out and determine the real value they want in their beef ? Many of these attributes are placed on grass-fed compared to grain-fed beef. Continue reading Telling the Grass-Fed Beef Story