In reference 1.1 I found that there are many interesting things. One thing is that in gestalt 4 principles of perception that there in different view that there are different images in the first example imag I see that there is a park and a dog that is walking on the sidewalk. You can see that in reification there using the way that the black object forms a shape using the white space I see there is a triangle, a rectangle, and a spear.

The next one is multistability in one picture there is a vase and in the vase that also 2 faces facing each other. Another example is that in similarity using grouping, depending on what way you group an object it can form a different pattern.

Gestalt in design it was one of the things that interest me the most was the FedEx logo the arrow and showing that it delivers fast. FedEx hides the arrow within its logo it was a very smart concept. It is a great concept it really shows the logo and expresses whats the logo is what they actually do.

A huge take away for me is the FedEx logo how the arrow pointing in one direction means it goes right and fast. it is really well put together if I had to make a logo I would make it something similar to the FedEx logo.