Smarties have been owned by the same family since its creation in 1949. Over 60 years ago, Edward “Eddie” Dee, an immigrant from England, founded the Ce De Candy Inc. and based the whole company on a candy designed not to melt when the weather was too warm. The factory was opened in Bloomfield, New Jersey, in August of 1949.
America’s favorite candy wafer roll was produced in a rented factory equipped with only two machines in the building. The company was moved to Elizabeth, New Jersey in 1959, and then finally Union, New Jersey in 1967. The Ce De Candy Inc. was renamed after 62 years, and in 2011 was finally called Smarties Candy Company, reflecting the huge success of Ce De Candy Inc.
The success of Smarties was so great that an additional factory was opened in 1988 in Newmarket, Ontario. These Canadian smarties are imported to America whenever the demand is too large for just the single factory in New Jersey. Canadian Smarties are named Rockets. This is because there is already another candy made from chocolate that is named Smarties. Canada and the United States of America are the only countries in which Smarties are available for purchase and consumption.
Today, Smarties are made in Newmarket, Ontario and Union, New Jersey. They are being manufactured twenty four hours a day in six different colors. Smarties are available in the colors orange, purple, green, pink, yellow, and white. Their corresponding flavors are orange, grape, strawberry, cherry, pineapple, and orange- cream. Billions of Smarties rolls are produced each and every year.
Smarties are made free from peanuts, treenuts, milk, eggs, shellfish, fish, wheat, and soybeans. All products from the company are also gluten free, vegetarian, and vegan. The original ingredients of Smarties are: DEXTROSE, CITRIC ACID, CALCIUM STEARATE, NATURAL AND ARTIFICIAL FLAVOR, COLORS (RED 40 LAKE, YELLOW 5 LAKE, YELLOW 6 LAKE, BLUE 2 LAKE).
The Smarties Candy Company also likes to give back to the community. Each year, they allot a specific amount of candy for donations. The company tries to keep the donation candy specifically for requests made by the nearby communities situated in New Jersey.
I remember when I was a kid, Smarties were one of my very favorite candies. I would trade my lollipops for Smarties in a heartbeat. My cousin, Elena, happened to love Smarties so much, in fact, that they were the only candy she could eat without feeling sick. Just the taste of any other sweet, such as bubblegum flavored toothpaste, would make her nauseous!
Fun Fact: Smarties only contain 25 calories per roll.