In 1940, Mike and Ike was first introduced to consumers, who instantly feel in love with the candies. It was created by the company Just Born, who also produced the famous marshmallow Peeps of Easter and those spicy Hot Tamales.
Sam Born is the founder of the Just Born company. Born first came to the United States from Russia in 1910. He made quite an impact in the candy making world- he invented the machine allowing for the automatic insertion of lollipop sticks into lollipops. Born was even given the key to San Francisco for such an accomplishment. He also is the great inventor of chocolate sprinkles!
Born moved to New York City to open his own little retail shop. In only six years, he became so successful that he was able to start his manufacturing business.
Now I know what you’re thinking- Mike and Ike was probably named after the owners or creators of the candy, right? Well… not exactly.
Although that is one theory, there are definitely a few other possibilities. One is that it is reference to Dwight Eisenhower. Another is that it is reference to a very popular vaudeville song at the time called “Mike and Ike (The Twins).” There was also a comic strip by Goldberg called “Mike and Ike (They Look Alike)” which was extremely famous around 1920, but faded away by the early 1940’s.
Some people even believe that the name alludes to the Matina brothers. These three brothers come from Hungary and were cast as three munchkins in the Wizard of Oz. Two of the three men were known as Mike and Ike and some suggest they were actually popular enough to have candy named after them.
Mike and Ike is my absolute favorite fruity candy of all time. The experience is unbeatable. With each chew, a burst of juice is spread around your mouth as the sweet yet tart flavors fill your senses. These yummy treats are at the top of my father’s list of favorite candies too.
Fun Fact: Mike and Ike is the best selling non- chocolate candy in movie theaters. Some theaters even sell individual 1.5 pound boxes of Mike and Ike candies!
If you love juicy, fruity candies, then you would surely love Mike and Ike!