This advocacy project covers the global water crisis. The global water crisis refers to the growing scarcity of clean water available and how it negatively impacts people across the globe. According to statistics provided by the WATERisLIFE organization, 1.8 billion people lack access to safe drinking water and 2.5 billion lack access to adequate sanitation. These numbers alone pose a clear exigence for change. Water is a necessity for survival and no one should be deprived of that right. To express the importance of dissolving this issue, I have designed a website which briefs the issue and presents a clear call to action.
Everything throughout the website is done with a purpose. For instance, the home page displays a photo of several children in a developing country playing around a water pump. This picture acts as a hook as it uses an emotional appeal to make its audience more interested. This theme continues throughout the webpage with several positive images of happy children, apart from a few images that are used for statistical purposes like the one found on the about the problem page. Additionally, the use of a blue background behind the text fits the water theme of the website. The blue also compliments the pathos provided by the images nicely because it gives off this calming mood alongside the happiness seen in the images of the children.
The website itself is laid out in such a way that the audience gets hooked, educated, and engaged. After being hooked by the attractive visuals on the home page, the reader is then drawn to learn more about the issue. The “about the problem” page uses statistics provided by credible sources to further establish the exigence of the issue. The image on this page is very powerful because not only does it provide information, but it also creates an emotional appeal, making the audience want to become more invested in helping stop the problem. After being well informed on the issue, many people will be wondering how they can get involved. That is why immediately following the “about the problem” page is three pages regarding engagement. The first page informs people on how to get involved, the second is a list of organizations that are committed to solving the issue, and the third is a link to make a pledge. By pledging to be a part of the solution, people will feel more obligated to play a role in solving the issue.
The target audience of this advocacy project is anyone who is willing to donate or get involved in the issue. The goal of the website is to raise awareness of a serious issue in our global society. Another goal of the website is to educate readers on the issue and to get more people involved in the cause. As more and more people get involved in this issue, everyone’s small contributions add up to create a huge difference.
This website can be used as a brief for those who are unaware of the issue. For those who are really interested in becoming more involved, several organizations are listed within the website. So realistically, it would make sense for the website to be partnered with a multitude of organizations committed to solving this issue. After all, it is not like they are competing for profit. In fact, most if not all the organizations listed in the website are non-profit organizations. In summary, this website can act as a hub for all those who are just learning about the water crisis. The purpose, as previously stated, is to educate and engage readers. With that being said this website would work perfectly as a top result for someone searching “global water crisis” on Google.