- Introduction- should I keep the same introduction as in my elevator pitch? It was definitely good, and a lot of people said they liked it, but it’s not going to appeal to every audience.
- Teen interest in Juul pod flavors- mango and mint reported to taste the best by National Institutes for Health study of teenagers juuling. Addiction tastes good.
- Show Juul Vaporized ad to audience. Possibly bring up Ariana Grande photo and cigarette photo(s?) after, but keep it to after the main ad is shown to avoid confusion. Show Ariana Grande photo and cigarette photo after.
- Vibrant colors in Juul ad, mirroring kids’ advertisements (find a photo to use here, or leave it be? Not everything needs a photo example, and people mostly know what I’m talking about here). Visual rhetoric makes juuling look fun, like something you want to do
- Nickelodeon and Cartoon Network ad placement- places where kids and teens are far more likely to browse than adults who can legally purchase this product
- Attractive, smiling young person- looks very similar to that Ariana Grande photo in pose and ponytail. Don’t you want to be like (a lookalike of) Ariana Grande? Don’t you want to be popular like her? You can if you juul.
- Vibrant colors in Juul ad, mirroring kids’ advertisements (find a photo to use here, or leave it be? Not everything needs a photo example, and people mostly know what I’m talking about here). Visual rhetoric makes juuling look fun, like something you want to do
- Commonplace of “everyone’s doing it”- you want to fit in with the group, sense of group unity. Peer pressure is absolutely a thing that can come into play here.
- Situation where vaping ads not yet banned like cigarette ads created the opportunity for Juul to post advertisements where vulnerable teens and children were browsing
- Cigarette ads also posted ads featuring young people before they were banned for their health risks- photo featured shows young girl choosing the cigarette over her boyfriend(?), but also implies that the man is there because she smokes cigarettes so that makes her more desirable- am I reading into this too much?
- Lack of transparency about targeting younger audiences instead of supposed target of adult smokers trying to find an alternative- deliberate exclusion of slogan
- Closing remarks- “Is this targeting me, or others like me?” is a decent opening to provide thought among the audience, but it’s not really enough right now- but I’m not sure what to put in there instead. Remember to thank the audience.
Hi Tyler! I would definitely stick to one artifact for your speech. The essay is where you compare and contrast two different artifacts. Good work!
Tyler, I really enjoyed your speech. I haven’t seen any other speeches that split their comments across Voicethread slides, but I think it worked quite well considering the number of different images that were necessary to prove your point. The point you made about the colors of Juul ads being similar to the color palette used on children’s TV networks such as Cartoon Network and Nickelodeon also served your speech well, especially because it’s something that’s so easy to overlook. For next time, I’d work on the delivery of your speech. I found myself agreeing with all of the points that were being made, but tonal indicators that something is important might help you persuade more people.
I really loved your speech! I remember going to high school bathrooms, it was truly scary and overwhelming! I loved how you split up your speech and it helped me rationalize and go through your speech piece by piece! Amazing speech!