STUDENT: Morgan Sewack

PROJECT ADVISOR: Xialing Lin

ABSTRACT

Cleanliness and making good hygiene a practice, during this Covid-19 pandemic, is crucial for staying safe, throughout the rest of this pandemic. The purpose of this project is to propose various communication strategies and channels, in order to further the Center for Disease Control and Prevention (CDC), Clean Hands Count Campaign’s message. The Clean Hands Count Campaign was originally created to not only bring awareness about hand hygiene, but also to inform their healthcare providers and their patients about the practices, recommendations, and importance of hand hygiene. The Clean Hands Count campaign is significant, as it helps bring awareness to this issue, in order to lower the risk of getting contaminated with diseases or infections from unwashed hands. Within this project, I will be discussing different methods the CDC can use, in order to reach their message to different age groups through varying communication channels and platforms.

Keywords: Cleanliness, hand hygiene, CDC, communication channels, communication platforms.