This advertisement is for sure one of the worst ones ever existed on earth for me. This advertisement is for the Dettol products. In the advertisement, there’s a person who got killed and a man’s hand cover in blood. I will analyze why this is a bad advertisement by how it failed on the target audience, persuasive appeals, and social morality.

First of all the target audience for this product should be housewives or people with a cleaning job, but in this advertisement, it looks like the company wants to sell it to a serial killer or a hitman. From the business point of view it is a really bad decision because first, there are only a few of the potential consumers that will be interesting in it. Second, most of them probably have a professional tool to clean out the blood or bodies. There will be no need for them to purchase it. That is why from the target audience perspective this is a bad advertisement.

Second, this advertisement is not persuasive at all, it should be using on dishwashing or handwashing, but the only thing showed in the advertisement is a bloody hand. Isn’t this just showing to the audience that their products didn’t work as well? In my opinion, if they really want to use the murder topic, it will be better to show a before/after in the advertisement. At least people can see the difference.

Last but not least is how society will treat this advertisement. Apparently, this advertisement does not match with the norm and values of the people in the society. The topic of murder is way too extreme in any case. Especially the advertisement might be showing to kids who do not be able to clarify. In addition, it can be uncomfortable for people to see an Ad like this. Because of this point, I do not believe this product can arouse the desire for the customer to put their money on it.

I admitted that using murder as a topic to advertising product is a whole new idea that we didn’t see it before. However, there is a reason why other people didn’t use it. It might catch people’s attention in the first couple of seconds, but when they realize what they saw, most of the case they will not like it. For all the reasons mentioned above, I think this advertisement successfully fail its job to persuade people for buying it.